Virginia Postrel looks at TV and what it reveals about popular culture:
American culture is experiencing one of those periodic waves of anti-elitism that have roiled and defined the country ever since Andrew Jackson’s day. Intellectuals, symbol manipulators, universities and people who think they’re so damned smart are out. Regular folks are in.
Yet “The Big Bang Theory,” the CBS sitcom featuring Sheldon and his three almost-as-elite geeky friends, is among the most popular shows on TV. Kicking off the network’s now-dominant Thursday-night lineup, it attracts about 15 million viewers a week. Now in its fourth season, it’s the top-rated Thursday-night program among adults 18 to 49 years old and those 25 to 54.
[. . .]
Something more is going on. Surveying the fall TV lineup for Harvard Business Review’s blog, the anthropologist and marketing consultant Grant McCracken suggests a trend behind the show’s success. “Our heroes used to be the people who stole lunch money,” he observes. “Increasingly, they are the people from whom it was stolen. This has got to have something to do with the rise of Silicon Valley and people like Bill Gates and Mark Zuckerberg.”
[. . .]
As anyone who has been abroad knows, American culture exists. But rather than a monolith, it’s best understood as a set of overlapping subcultures. Assume yours is the norm, the “real,” or the best expression of true Americanness and you miss a lot of important aspects of the culture as a whole, making it much less interesting and devaluing a lot of other people’s lives.
