Since I started paying attention to wines, I’ve run into the problem that every wine novice encounters: you know too much about the cheap plonk a typical restaurant offers (and except in rare cases, it’s vastly over-priced), but you don’t know enough (or earn enough) to sample all the higher-priced offerings at better restaurants. In Ontario, where all imported wines must go through the LCBO, it’s easier to get a handle on less expensive offerings.
It’s when we’re travelling that the wine list quickly becomes a daunting trek through French, Italian, Spanish, and other producers’ wines. A possible solution is being tried out at Bone’s, in Atlanta:
Given the old-school setting, it could not seem more incongruous.
At Bone’s, Atlanta’s most venerable steakhouse, a clubby place of oak paneling and white tablecloths, the gold-jacketed waiters now greet diners by handing them an iPad. It is loaded with the restaurant’s extensive wine list, holding detailed descriptions and ratings of 1,350 labels.
Once patrons make sense of the touch-pad links, which does not take long, they can search for wines by name, region, varietal and price, instantly educating themselves on vintner and vintage.
Since their debut six weeks ago, the gadgets have enthralled the (mostly male) customers at Bone’s. And to the astonishment of the restaurant’s owners, wine purchases shot up overnight — they were nearly 11 percent higher per diner in the first two weeks compared with the previous three weeks, with no obvious alternative explanation.
I’ve been relatively fortunate in my wine ordering in restaurants in Saratoga Springs, Boston, and Charleston, but that was by careful selection to match my dinner partner’s food choices, and a bit of luck. Something like the iPad with a full wine list including tasting notes would make the task of ordering an appropriate wine much easier (and, to be honest, I’d probably be willing to spend a bit more than usual to get a more interesting wine).
