Quotulatiousness

June 18, 2010

Another “daring” ad

Filed under: Britain, Religion — Tags: , , — Nicholas @ 09:54

If it was really “daring”, it wouldn’t be Christianity being mocked for commercial purposes:

A controversy-courting Italian ice-cream maker is in hot water for running an ad featuring a heavily pregnant nun with the strapline “immaculately conceived”, after a stream of complaints to the advertising watchdog that it is offensive to Christians because it mocks the birth of Jesus.

The ad, which is featured in magazines The Lady and Grazia, features a pregnant nun enjoying a pot of Antonio Fedirici ice-cream.

The Advertising Standards Authority has launched an investigation to see if the campaign breaks the advertising code on the grounds of taste and decency. The ASA has received about 40 complaints from members of the public that it is offensive to Christians, especially Catholics, “because it mocks the virgin birth of Jesus”.

It’s not only safe to poke fun at the religious beliefs of Christians, it’s rather expected in certain quarters. Just as a thought experiment, what are the chances that someone would do something similar mocking any other religion?

Update: Of course, there’s mockery and then there’s mockery.

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