The folks who labour (very much) behind the scenes of online gaming sometimes manage to hacksaw through the shackles and post about their anguish:
I’m guessing a large portion of our player base has never cracked open The Chicago Manual of Style. I work in a room full of word nerds. We live and breathe this stuff to the point where we agonize over seemingly mundane things like punctuation, capitalization, and phrasing. For years we’ve gnashed our teeth to the gums while capping common nouns and game terms with every release. Our eyes literally hurt when we edited some copy.
Starting with this article, we’re changing Guild Wars 2 house style to conform more closely to CMS rules. Professions are now lowercased except when used in a title. The same goes for playable races, though nationalities and group affiliations will remain uppercase as is consistent with contemporary practice. It may take a few minutes to adjust to the new look, but we’re pretty confident that you’re a savvy bunch. You don’t need every other word capitalized for emphasis. Context will tell you all you need to know about our lore and game mechanics. Existing Guild Wars 2 articles should be updated to reflect this, but if you catch an error, feel free to let us know.1 Existing original Guild Wars articles and in-game text will retain their legacy formatting, however.
99% of the readers won’t know what the heck you’re talking about, Bobby, but I feel your pain.
