In what may yet turn out to be a groundbreaking method of increasing customer satisfaction and loyalty, the US Copyright Group is suing 50,000 of them:
The number of Americans targetted by entertainment industry lawsuits nearly doubled this month, as the the US Copyright Group (“an ad hoc coalition of independent film producers and with the encouragement of the Independent Film & Television Alliance”) brought suit against 20,000 BitTorrent users. 30,000 more lawsuits are pending, bringing the total number of US entertainment industry lawsuit defendants up to 80,000 (when you include the 30,000 victims of the RIAA).
This beatings-will-continue-until-morale-improves gambit is puzzling to me. It seems likely to me that most of these defendants will settle for several thousand dollars (regardless of their guilt) rather than risk everything by hiring a lawyer to defend themselves. But does the “US Copyright Group” really think that Americans will go back to the mall with their credit-cards in hand once their friends’ lives have been ruined by litigation?
You have to wonder how they think this is a useful and creative solution to a problem they’ll be facing for the rest of their corporate existance. Suing your own customers would seem — on the face of it — as an unlikely way of persuading them to remain customers . . .
Some of the folks being sued are, undoubtedly, guilty of deliberate and repeated copyright infringement for purposes of personal gain. In a sample size like this, some of ’em will fit just about any profile you choose. Most of them, however, will almost certainly turn out to be teens and twenty-something students with no particular assets worth taking. It’s like taking a sledgehammer to a cloud of gnats: you’ll mess up a few permanently, but most of ’em will not be touched.
“existance”?
Comment by Da Wife — April 1, 2010 @ 07:57
New spelling. Kinda like new math but for learning-challenged bloggers.
Comment by Nicholas — April 1, 2010 @ 09:33