July 15, 2010

Facebook usage patterns differ by gender

Filed under: Media, Technology — Tags: , , — Nicholas @ 09:05

I have a Facebook account, but I use it infrequently (the vast majority of my FB activity is just status posts echoed from my Twitter account, actually). For certain groups, however, Facebook is far more critical to their lives . . . young women, for example:

According to a new report released by Oxygen Media and Lightspeed Research, about one-third of women on Facebook between 18 to 34 in age check this social networking site in the morning as the first thing even before going to bathroom. Some of the other astonishing facts deduced from this research on young women are as follows.

* 21% of women age 18-34 check Facebook in the middle of the night
* 63% use Facebook as a networking tool
* 42% think it’s okay to post photos of themselves intoxicated
* 79% are fine with kissing in photos
* 58% use Facebook to keep tabs on “frenemies”
* 50% are fine with being Facebook friends with complete strangers

Clearly there haven’t been enough stories about people losing their jobs over inappropriate posts on Facebook . . . maybe they aren’t being posted to Facebook itself.

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