This one surprised me: the vending machine was invented not for Coca-Cola or cigarettes or snack foods, but for books.
Richard Carlile was a shit-disturbing English bookseller. He insisted on selling Thomas Paine’s The Age of Reason despite it being seditious and blasphemous for its attacks on organized religion, particularly the Church of England. Impressively stubborn, Carlile was arrested in 1819, imprisoned, and fined a massive £1,500 for selling Paine’s work. While a guest of the state, his wife, Jane, and other associates kept selling The Age of Reason, leading to more arrests.
Sometime around his release in 1822, Carlile came up with the idea of automating sales. His device was crude, but effective. A person inserted coins and pulled a lever that opened a compartment from which a copy of The Age of Reason could be retrieved without human intervention. Police had no one to arrest for selling seditious material.
The book vending machine didn’t keep Carlisle out of jail — he would spend nine years locked up for acts of political rebellion. Nor was he able to patent his device. I admire the hell out of him, tho.
Jump ahead to the early twentieth century and vending machines were being used in France and Germany to sell newspapers, postcards, maps, as well as books. The idea crossed the English Channel in 1937. Allen Lane, who single-handedly invented the modern paperback and founded Penguin Books with his brothers in 1935, launched the Penguincubator two years later. Based on the German machines, it was described by the Times as “an unfamiliar contraption of metal and glass”. Lane installed it at 66 Charing Cross Road, outside Collet’s bookshop.
Lane’s contraption was no more successful than Carlile’s. It got wheeled out of Collet’s shop at closing time every night and wheeled back in every morning when the shop opened. Another Charing Cross bookseller recalled seeing letters shoved under the shop’s door each morning complaining of coins lost in the machine. Customers also learned that you only had to pound the side of the box in order for it to disgorge about a third of its inventory. The Bookseller reported that when this was pointed out to the manager of Collet’s, he “gave his incontinent robot a terrific thrashing. As a result of this all the rest of the Penguin’s promptly fell out.”
That perhaps explains why I couldn’t find a mention of the Penguincubator in Stuart Kells’ otherwise excellent book, Penguin and the Lane Brothers: The Untold Story of a Publishing Revolution.
Ken Whyte, “Have I got a business for you!”, SHuSH, 2024-09-06.
December 8, 2024
QotD: Who invented the vending machine?
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