Have you noticed how programs and apps and websites have taken to “improving” by taking away functions you liked and used every day?
Now, everybody thinks they know what you want better than you do. With the extra added side benefit of “molding” your actions to conform to what they think is preferable.
Again, Jobs was very, very good at actually determining what people really wanted, versus what they held onto simply because it was familiar. He killed the floppy disk drive. He veered away from power-on buttons. He got lots of changes through that seemed huge at the time, but in hindsight are natural.
And because of his precedent, in addition to (at least) fifty-plus years of marketing “wisdom” that treats customers as mindless sheep, everybody now treats you, the user, as a “moist robot” who does not think, but merely needs the proper stimulus to behave the way they want you to.
Steve Jobs was the outlyingest outlier there is: He was a jerk, but he actually was a genius, and he actually did want to change the world, and he actually was very good at figuring out what people would want before they even knew they wanted it.
The foundation on which the Cult of Jobs was built was, wonder of wonders, actually pretty solid.
I would bet that not one single emulator of his has the same solid basis on which to stand. They all learned how to imitate him, to give the impression of integrity as it is currently misunderstood, thanks in part to Jobs’s antics. But I would be surprised if any copied his substance. Because genius cannot be faked. Only the appearance of it can.
D. Jason Fleming, “The Steve Jobs Myth”, According to Hoyt, 2016-09-12.
June 8, 2018
QotD: The cult of Steve Jobs
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