To understand what it takes to be beautiful, we need to be very clear about what being beautiful means — being sexually appealing to men. And then, instead of snarling that male sexuality is evil, we need to accept that it’s just different — far more visually-driven than female sexuality. To focus our efforts, we can turn to an increasing number of studies by evolutionary psychologists on what most men seem to want. For example, the University of Texas’ Devendra Singh discovered that men, across cultures, are drawn to a woman with an hourglass figure. Men like to see a woman’s waist — even on the larger ladies — so burn those muumuus, which only reveal your girlish figure in a Category 5 hurricane, and if you don’t have much of a waist, do your best to give yourself one with the cut of your clothes or a belt.
Too many women try to get away with a bait-and-switch approach to appearance upkeep. If you spend three hours a day in the gym while you’re dating a guy, don’t think that you can walk down the aisle and say “I do…and, guess what…now I don’t anymore!” A woman needs to come up with a workable routine for maintaining her looks throughout her lifetime and avoid rationalizing slacking off — while she’s seeking a man and after she has one. Yeah, you might have to put five or ten extra minutes into prettying up just to hang around the house. And, sure, you might be more “comfortable” in big sloppy sweats, but how “comfortable” will you be if he leaves you for a woman who cares enough to look hot for him?
Like French women, we, too, need to understand that a healthy approach to beauty is neither pretending it’s unnecessary or unimportant nor making it important beyond all else. By being honest about it, we help women make informed decisions about how much effort to put into their appearance — or accept the opportunity costs of going ungroomed. The truth is, like knowledge, beauty is power. So, ladies, read lots of books, develop your mind and your character, exercise the rights the heroes of the women’s movement fought for us to have, and strive to become somebody who makes a difference in the world. And, pssst…while you’re doing all of that, don’t forget to wear lipgloss.
Amy Alkon, “The Truth About Beauty”, Psychology Today, 2010-11-01.
December 9, 2017
QotD: Staying beautiful
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