Doug Bolton reports on a recent Canadian university study:
A new scientific study has found that those who are receptive to pseudo-profound, intellectual-sounding ‘bulls***’ are less intelligent, less reflective, and more likely to be believe in conspiracy theories, the paranormal and alternative medicine.
PhD candidate Gordon Pennycook and a team of researchers from the University of Waterloo in Ontario, Canada, tested hundreds of participants to make the link, detailing their findings in a paper entitled ‘On the reception and detection of pseudo-profound bulls***’, which mentions the word ‘bulls***’ exactly 200 times (surely some sort of record).
Defining bulls*** is a tricky task, but Pennycook and his team tried their best in the paper.
As an example, they gave the following ‘pseudo-profound’ statement: “Hidden meaning transforms unparalleled abstract beauty.”
The paper says: “Although this statement may seem to convey some sort of potentially profound meaning, it is merely a collection of buzzwords put together randomly in a sentence that retains syntactic structure.”
[…]
Almost 300 test subjects were asked to rate the profundity of these sentences on a scale of one to five.
The mean profoundness rating was 2.6, indicating the quotes were generally seen as between ‘somewhat profound’ and ‘fairly profound’. Around 27 per cent of participants gave an average score of three or more, however, suggesting they thought the sentences were profound or very profound.
In the second test, the team confronted the participants with real-life examples of bulls***, asking them to read tweets posted by Deepak Chopra, a writer known for his New Age views on spirituality and medicine, as well as using the computer-generated statements from the first test.
The results in this test were very similar, indicating many participants were unable to spot the bulls***.
