Jack Schafer on the cyclical nature of the news and an explanation for certain story types growing into mythic form:
Has some wise guy flipped a switch and thrown the news into summer reruns?
Everywhere you look in your news feed is a story you’ve seen before. In northern Iraq, conquering jihadists have the Kurds calling on the United States for more help. North Korea is again stating its desire to nuke the White House. A virulent contagion abroad has Americans worrying when it will break out on our shores. And, in a rerun of a rerun, a Gaza war of tunnels, rockets, invasions, ceasefires, withdrawals, broken ceasefires, and shuttle diplomacy is claiming a record harvest of headlines.
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But the periodicity of the news has another cause, as press scholar Jack Lule discovered more than a decade ago in his book Daily News, Eternal Stories. Lule proposed that the news was less a pure journalistic creation than it was the modern expression of ancient myths.
Like many all-encompassing formulas, Lule’s reduction of news into myth suffers by attempting to explain too much. But after reading his book, you can’t help but notice how many front-page stories collapse into the seven master myths he assembles (which will sound familiar to anybody who has brushed up against Joseph Campbell’s The Hero With a Thousand Faces): the victim, a casualty of randomness or a villain; the scapegoat, who is punished for straying outside the social order; the hero, who smites evil; the good mother, who “offers maternal comfort and protection”; the trickster, the rogue who disturbs the social order; the other world, typically foreign countries; and the flood, or any other disaster.
Few, if any, journalists would confess to consciously calling myths to convey the news, perhaps in part because so few of them are aware of the mythic thrust of their work. Instead, the ancient outlines express themselves spontaneously in copy, as reporters, who are usually voluminous readers, seek to infuse higher meaning to the disparate facts they’ve collected in their notebooks, even if they’re covering something as prosaic as a funeral or a legislative battle.
Few readers would confess to myth-seeking in their media choices, yet Lule makes the undeniable case that audiences prefer news when it is fashioned into something more eternal than pure information. Lule writes:
Newspaper sales, magazine circulation, television news ratings, and website traffic all surge during dramatic and sensational events: schoolyard killings, royal weddings, hurricanes, assassinations, airline crashes, and inaugurations. What are people seeking? They’re not going to use these stories to vote for a candidate. They want compelling dramas. They want satisfying stories that speak to them of history and fate and the fragility of life. They want myth.
