BBC News is reporting that Getty Images has made a huge swath of their photographs free to use for small websites and social media users:
Millions of images — including famous shots of Marilyn Monroe and Barack Obama — will now be available without cost to blogs and social media sites.
The photos will be “framed” with a code that links back to Getty’s website.
Getty said it had made the move after realising thousands of its images were being used without attribution.
“Our content was everywhere already,” said Craig Peters, a business development executive at the Seattle-based company.
“If you want to get a Getty image today, you can find it without a watermark very simply,” he added.
“The way you do that is you go to one of our customer sites and you right-click. Or you go to Google Image search or Bing Image Search and you get it there. And that’s what’s happening…”
I’m delighted to hear this, as one of the things I would like to do with my blog posts is include more images, but it’s often too difficult to locate photos that I am legally allowed to share without having to pay a licensing fee (this blog is a hobby and I earn no money from it). Here’s the wording from Getty’s website:
Embedded Viewer
Where enabled, you may embed Getty Images Content on a website, blog or social media platform using the embedded viewer (the “Embedded Viewer”). Not all Getty Images Content will be available for embedded use, and availability may change without notice. Getty Images reserves the right in its sole discretion to remove Getty Images Content from the Embedded Viewer. Upon request, you agree to take prompt action to stop using the Embedded Viewer and/or Getty Images Content. You may only use embedded Getty Images Content for editorial purposes (meaning relating to events that are newsworthy or of public interest). Embedded Getty Images Content may not be used: (a) for any commercial purpose (for example, in advertising, promotions or merchandising) or to suggest endorsement or sponsorship; (b) in violation of any stated restriction; (c) in a defamatory, pornographic or otherwise unlawful manner; or (d) outside of the context of the Embedded Viewer.
Getty Images (or third parties acting on its behalf) may collect data related to use of the Embedded Viewer and embedded Getty Images Content, and reserves the right to place advertisements in the Embedded Viewer or otherwise monetise its use without any compensation to you.
Here’s a totally unrelated photo embedded using Getty’s Embed Images tool:
SIMFEROPOL, UKRAINE – MARCH 05: A statue of Lenin is viewed in the Crimean city of Simferopol on March 5, 2014 in Simferopol, Ukraine. As the standoff between the Russian military and Ukrainian forces continues in Ukraine’s Crimean peninsula, world leaders are pushing for a diplomatic solution to the escalating situation. The United Nations reports that the poverty rate in Ukraine is now at around 25%, with a falling population in recent years due to both a low fertility rate and migration to other parts of Europe and America. (Photo by Spencer Platt/Getty Images)
Searching the Getty Images site, not all search results provide images that are embeddable under the licensing terms, so this isn’t a “free for all” on everything Getty publishes, but it’s certainly a welcome change for even making a portion of their holdings available for legal sharing without charge.
