The Register‘s Anna Leach asks the folks in line at the Apple store in London:
The iPhone 5 doesn’t go on sale until 8am on Friday, 21 September – yet lines of fanbois, socio-averse hipsters, campaigners and self-promoting twits awaiting the new mobe are already clogging the pavements outside Apple Stores.
Yesterday on the steps of London’s flagship Regent Street pomaceous-product outlet, punters queueing to seize the slightly updated phone include an unemployed bloke, a very keen Apple enthusiast and his carer and some very recalcitrant bods who insisted that El Reg bring them coffees. No such luck, Popeye.
The fact that four of the first seven queuers were making films about why people queue for iPhones speaks volumes about pre-launch iPhone hype. Given the media circus surrounding those who shun more practical methods of shopping and instead queue in the British September air, it’s not surprising that all of the first six were representing interest groups on the lookout for publicity.