Megan McArdle on self-help, self-help books, and a good guess about why the Oracle at Delphi was so influential:
I must have read dozens — hundreds — of melancholy laments about the process of aging when I was in my twenties. I enjoyed the writing of many, and even managed to eke a wistful moment out of a few of them. But then one day, in my mid-thirties, I found myself reading another — and resonating to its message of lost youth like a finely tuned wind-chime. Suddenly I shared the wistful and slightly angry sense of a profound loss of possibility; I too had realized that there was no longer time for me to try another career, take up ballet, or enlist in the military. For the rest of my life, I was going to be basically what I am now. I also shared the sense of comfort that that realization brings; I wasted far too much of my twenties trying to construct unlikely selves from the basic starting material I was given.
Some messages can only be heard when you are ready. And some can only be taken from a stranger, as witness the dismal record of friends who try to “help” each other with their marriages. “Practice makes perfect” may not be any more true because someone did a study demonstrating it — but the edict may be easier to swallow coming from Malcolm Gladwell than from your mother.
[. . .]
Hale was part of the team that investigated the Oracle at Delphi, and found that the oracle seems to have sat directly above a crack in the earth which emitted psychoactive gases, putting her in an altered state from which she delivered her pronouncements. He gave us a stunning lecture on the topic of the Oracle (you can get a taste of what it was like here). And one of the topics he explored was what role the oracle played in Greek society. Why did people come to this remote place from all over the Mediterranean, and even beyond, in order to ask her a question? Not just to ask — to act on it. People seemed to have believed that the Oracle was really pointing the way for them.
One possibility, of course, is that the psychoactive gasses actually allowed the Oracle to see the future, and thus provide a very useful service. But I think we can assume arguendo that this is probably not the case. So why were people so interested in what she had to say?
Perhaps they were just all stupid — this is a popular theory about the past. But Hale offered another possibility. He suggested that even cryptic, elusive statements such as the oracle liked to make can be very valuable, because they snap us out of our current mode of thinking. When you are stuck in a rut, rehearsing the same arguments (or behaviors) over and over again, just having someone offer you new food for thought may open up possibilities that you previously hadn’t considered.