Colby Cosh has an interesting slant on William Morris and the original Arts and Crafts movement (for the record, I’m quite a fan of a lot of A&C artifacts, if not quite so much of their philosophy):
In the 19th century, William Morris preached a social revolution in which exploitative “useless toil” would be replaced by “useful work”. He dreamt of a world that would reject shoddy mass-produced goods in favour of objects made with care and craftsmanship. Any business that sells “artisanal” goods, whether the goods be curtains or crumpets, is essentially quoting Morris and referring to his promise.
That promise, of course, failed spectacularly. It did not even survive Morris’s own time. His “libertarian socialism” of crafted objects and honest work found itself drowned out at every turn by leftist alternatives which, more sensibly, accepted the power and inevitability of mass production. 20th-century Marxism wasn’t opposed to factories; it worshipped them, fetishized them. The fatal problem with Morris’s appeal is that he was just plain wrong about mass-produced objects necessarily being unlovely junk. We have been to Ikea; we know better.
Morris felt very strongly about this, and from his own historical standpoint, he was certainly on to something. It’s impossible for us to imagine what kind of things factories suppurated into the marketplace before things like statistical control charts were invented, or before items like micrometers were themselves mass-produced to a consistent high standard. Morris lived in a world where individual masons and cabinetmakers and weavers really were losing their livelihoods to a tide of undifferentiated, undistinguished banality; his feelings of alarm now seem fussy when we read him, but that is because only the better-made Victorian objects have physically survived destruction or disposal and reached our time.
Soon enough, however, the art of industrial design would come to the rescue. If Morris could have lived long enough to see the Studebaker Commander or the IBM Selectric II or, yes, the furshlugginer iPhone, he would have packed in the Arts and Crafts talk and gone straight to work designing pickle-jar labels. (Morris was not too consistent when it came to the ultimate logical consequences of a world made by hand, anyway. The influential Kelmscott Press he founded in 1891 favoured early printing techniques and letterforms, but it was, at any rate, a press; unlike his spiritual ancestor William Blake, he didn’t set out to mimic the appearance of illuminated manuscripts by the actual method implied in the etymology of the term “manuscript”.)
While I picked this section of the article to quote, you really should read the whole thing. It’s some of the most thought-provoking writing I’ve seen in months.
