It’s often said that there’s no such thing as bad media exposure during an election campaign, and Nicolas Sarkozy is trying to take advantage of this in the run-up to the first round of voting:
Nicolas Sarkozy has been accused of using a video conference with Barack Obama to boost his election campaign. In an unprecedented move in French diplomacy, newscasts on several TV channels showed the first few minutes of a video link-up between the French president and his Washington counterpart.
Days before the 22 April first-round vote in the French presidential election, the rare glimpse of banter between world leaders shows Obama saying of the campaign, “It must be a busy time.” He adds: “I admire the tough battle you are waging.” Sarkozy replies, grinning and with arms folded: “We will win, Mr Obama. You and me, together.” The cameras leave before the presidents talk about Syria, Iran and oil.
The benefits to Sarkozy are quite clear: it allows him to appear presidential (always a trick the incumbent can use and the ambitious opponent is denied) and gives a subtle boost to French pride — their president is clearly on good personal terms with the American president. France’s representative is seen as being the equal of the superpower’s representative (it doesn’t have to be stated, but it’s a useful subliminal message in an election).
It’s not quite as beneficial to Obama, although this may be a marker put down to be redeemed later in the US presidential cycle. The same trick can be played for the benefit of Obama’s east coast voting base: look how well he deals with foreign dignitaries.
