The recent LCBO report says that ‘People are buying Pinot Noir and Ripasso’. Roughly translated the message is ‘we’d like more people to buy these, and other wines in the $16–$20 range, and not the cheap South American stuff. Please be trendy and support our profits.’
[. . .]
In case you’re not clued into the workings of LCBO promotions I suggest you read the fine print on the inside back cover ‘this advertising is paid for by participating suppliers’. It’s no different than all the other fliers.
Billy Munnelly, “LCBO Trend Report”, Billy’s Best Bottles Wine Blog, 2011-04-20
May 3, 2011
QotD: The LCBO’s Trend Report
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