Strategypage reports on the ongoing struggle by both the Taliban and the NATO/US forces to influence media coverage, both inside Afghanistan and in the outside world:
In Afghanistan, the Taliban have been very successful with the media, mainly because they give the media what they want, or an offer they can’t refuse. The Taliban know that the media loves stories where the underdog prevails, or where the powers-that-be screw up. Put out the right kind of disinformation, and the media will take it and run it as the truth. Or at least something that could, might or ought to be true somewhere.
The Taliban media people know what the Western and regional media want, and this is provided. For example, the Taliban have invented the idea that Western troops are causing most of the civilian deaths in the Taliban effort to regain control of Afghanistan. But the truth, which is published but not emphasized much, is that most of the civilians are killed by the Taliban, and the Western troops have been killing fewer and fewer civilians, even at the risk of more Western casualties. The Taliban regularly use civilians as human shields. Again, the media mentions that, but it’s something for the back pages. The headlines stress what the Taliban wants, mainly that they are winning, even when they are losing.
For a backwards, almost medieval group, the Taliban (or their non-Afghani advisors) have developed a talent for manipulating the international media coverage:
But you don’t have to bribe or threaten Western media. Just package your lies in an acceptable manner, and your message will be delivered. The Taliban are smart enough to constantly recast their press releases to suit the perceived needs of Western and regional media. All they have to do is note what stories editors are running, and work up new stuff with a Taliban angle. Thus while corruption has been an Afghan cultural problem for centuries, the Western media will swallow whole a Taliban press release suggesting that the Taliban are less corrupt (they aren’t) and this more attractive to the average Afghan (not according to opinion polls, or reports from American troops who deal with local Afghans every day.) But in the Western media, you survive by pushing what will sell, not what is actually happening.
