Mike Potemra has a solid idea of how Palin could overcome her weakness in public perception . . . and it’s not even something she has to do:
According to this CNN poll, only 28 percent of Americans believe Sarah Palin is qualified to be president. For a person as well known to the public as Palin, that is an appallingly low number. For someone who is already so firmly fixed in the national consciousness — more: who has already reached a stratospheric level of celebrity — where is the room for growth in popularity? Who are the people who could possibly move from the 70-odd percent who declare Palin unqualified, into the 30-odd percent who believe she is qualified?
The answer is: people who become convinced that her current low public image is largely the result of unfair depictions of her in the media. [. . .]
If prominent media figures show an obsession with Palin that is so deep that they put the rest of the world on hold just because she wrote a book — then people might start suspecting that, yes, maybe there really is some animus in media elites, and maybe we should give Palin another chance. That’s when the 70-some percent starts to melt away, and a Palin presidency becomes conceivable. The second step, from “conceivable” to “likely,” is an even shorter step than the first.