Chris Taylor asks a question that has bothered me too:
Why would you duplicate the worst aspects of the medium?
I need somebody to explain the appeal of PJTV and Bloggingheads.tv. I thought this whole “citizen journalism” thing was about bringing greater depth, detail and context to the news the major media cranks out into the airwaves. Taking the time to write from a specialist’s perspective, to fill in the background that a beat reporter would not even realise they are missing. And all of that married to the ability to receive and remark upon news stories and opinion, anywhere there is a wired or wireless net connection.
The move to try and push this discourse into video from text is ridiculously misguided. The most compelling video isn’t watching two talking heads debate the issues of the day; if it were, the local candidates debates during elections would rival strip clubs for popularity and revenue-generating possibilities. Compelling video is watching the events occur, unfiltered; not having a vacuous talking head try to interpret the events long after they have actually occurred.
Exactly. I rarely watch online videos of the PJTV/Bloggingheads type, partly because I find them generally boring and partly because they take up too much of my time. If I’m web surfing on my lunch break, I don’t want to devote ten or twenty minutes to watching talking heads . . . I’ve got limited time, and the spoken word is far slower than reading the same information in text form.
Worse, sometimes the talking head is someone whose writing I appreciate . . . but their onscreen personality detracts from the message they’re trying to communicate. There’s a reason the mainstream media have tended to feature certain kinds of presenters for their news and opinion programs: they’re able to communicate in pleasant well-modulated voices, they appear dignified on camera, and dress well. They don’t fidget, they don’t twitch or scratch their noses . . . they’re performers in a specific kind of professional performance. Bloggers generally do not fit this profile at all: they’re writers and thinkers, not performers. And it shows.