Consider spicy-hot food — and consider how recent it is as a mainstream phenomenon in the U.S. In 2002 many of us cheerfully chow down on Szechuan and Thai, habaneros and rellenos, nam pla and sambal ulek. Salsa outsells ketchup. But it wasn’t always that way.
In fact it wasn’t that way until quite recently, historically speaking. I’ve enjoyed capsaicin-loaded food since I was a pre-teen boy in the late 1960s; I acquired the taste from my father, who picked it up in South America. In those days our predilection was the peculiar trait of a minority of travelers and a few immigrant populations. The progression by which spicy-hot food went from there to the U.S. mainstream makes a perfect type case of cultural assimilation, and the role and meaning that the stuff has acquired on the way is interesting too.
(Oh. And for those of you who don’t understand the appeal? It’s all about endorphin rush, like a runner’s high. Pepper-heads like me have developed a conditioned reflex whereby the burning sensation stimulates the release of opiate-like chemicals from the brainstem, inducing a euphoria not unlike a heroin buzz. Yes, this theory has been clinically verified.)
Baseline: Thirty years ago. The early 1970s. I’m a teenager, just back in the U.S. from years spent overseas. Spicy-hot food is pretty rare in American cuisine. Maybe you’d have heard of five-alarm chili if you’d lived in Texas, but chances are you’d never have actually eaten the stuff. If you’re from Louisiana, you might have put Tabasco sauce on your morning eggs. Aside from that, you wouldn’t have tasted hot peppers outside of a big-city Chinatown.
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This probably evolved out of the tradition, going back at least to the late 1940s, of defining barbecue and chili as what an anthropologist would call a “men’s mystery”. Despite the existence of male professional chefs and men who can cook, most kinds of domestic cooking are indisputably a female thing — women are expected to be interested in it and expected to be good at it, and a man who acquires skill is crossing into women’s country. But for a handful of dishes culturally coded as “men’s food”, the reverse is true. Barbecue and chili top that list, and have since long before spicy-hot food went mainstream.
For people who drive pickup trucks, spicy-hot food went from being a marked minority taste to being something like a central men’s mystery in the decade after 1985. I first realized this in the early 1990s when I saw a rack of 101 hot-pepper sauces on display at a gun-and-knife show, in between the premium tobacco and the jerked meat. There’s a sight you won’t see at a flower show, or anywhere else in women’s country.
The packaging and marketing of hot sauces tells the same story. From the top-shelf varieties like Melinda’s XXX (my favorite!) to novelty items like “Scorned Woman” and “Hot Buns”, much of the imagery is cheeky sexiness clearly designed to appeal to men.
Nor is it hard to understand why the association got made in the first place. It’s considered masculine to enjoy physical risk, even mostly trivial physical risks like burning yourself on a sauce hotter than you can handle. Men who like hot peppers swap capsaicin-zap stories; I myself am perhaps unreasonably proud of having outlasted a tableful of Mexican college students one night in Monterrey, watching them fall out one by one as a plate of sauteed habaneros was passed repeatedly around the table.
There’s a sneaky element of female complicity in all this. Women chuckle at our capsaicin-zap stories the same way they laugh at other forms of laddish posturing, but then (as my wife eloquently puts it) “What good is a man if you rip off his balls?” They leave us capsaicin and barbecue and other men’s mysteries because they instinctively grok that a certain amount of testosterone-driven male-primate behavior is essential for the health of Y-chromosome types — and best it should be over something harmless.
Eric S. Raymond, “The capsaicinization of American food”, Armed and Dangerous, 2002-11-02.
January 1, 2016
QotD: When capsaicin invaded America
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