{"id":96080,"date":"2025-06-13T03:00:58","date_gmt":"2025-06-13T07:00:58","guid":{"rendered":"https:\/\/quotulatiousness.ca\/blog\/?p=96080"},"modified":"2025-06-12T13:44:08","modified_gmt":"2025-06-12T17:44:08","slug":"the-new-marketing-strategy-is-always-be-annoying","status":"publish","type":"post","link":"https:\/\/quotulatiousness.ca\/blog\/2025\/06\/13\/the-new-marketing-strategy-is-always-be-annoying\/","title":{"rendered":"The new marketing strategy is &#8220;Always Be Annoying&#8221;"},"content":{"rendered":"<p><a href=\"https:\/\/www.honest-broker.com\/p\/an-ugly-new-marketing-strategy-is\" target=\"_blank\">Ted Gioia<\/a> explains that the rules of marketing as explained in <em>Glengarry Glen Ross<\/em> no longer apply:<\/p>\n<p><a href=\"https:\/\/youtu.be\/O6ybfVT9gxA\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-13-at-13-34-50-An-Ugly-New-Marketing-Strategy-Is-Driving-Me-Nuts-and-You-Too-480x270.png\" alt=\"\" width=\"480\" height=\"270\" class=\"alignright size-medium wp-image-96081\" srcset=\"https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-13-at-13-34-50-An-Ugly-New-Marketing-Strategy-Is-Driving-Me-Nuts-and-You-Too-480x270.png 480w, https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-13-at-13-34-50-An-Ugly-New-Marketing-Strategy-Is-Driving-Me-Nuts-and-You-Too-150x84.png 150w, https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-13-at-13-34-50-An-Ugly-New-Marketing-Strategy-Is-Driving-Me-Nuts-and-You-Too.png 728w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/a><\/p>\n<blockquote><p>The rules of marketing never change. That&#8217;s what they told me in business school.<\/p>\n<p>If you could peer inside the meetings at head office, you would see a never-ending loop of <em>Glengarry Glen Ross<\/em>.<\/p>\n<p><em>Always be closing<\/em>. Those are the A-B-Cs of business. <\/p>\n<p>But that&#8217;s not true anymore.<\/p>\n<p>In recent days, a new marketing strategy has emerged. I&#8217;ve never seen it before. And I wish it would go away. You probably do too. <\/p>\n<p>It&#8217;s a new way of advertising. It&#8217;s a new way of marketing. It&#8217;s a <em>new motivational tool<\/em>.<\/p>\n<p>It didn&#8217;t exist when I studied marketing back at Stanford GSB. I had the best marketing teachers in the world, but they never dreamed of doing <em>this<\/em> to customers.<\/p>\n<p>Here&#8217;s the new marketing playbook of 2025:<\/p>\n<ul>\n<li>Do NOT try to close.<\/li>\n<li>Do NOT try to sell.<\/li>\n<li>Do NOT try to persuade.<\/li>\n<li>Don&#8217;t even listen.<\/li>\n<\/ul>\n<p>The goal now is merely to ANNOY. The big companies do it on purpose.<\/p>\n<p>Big streaming platforms are the experts at this new marketing tool. They want you to pay for a premium, ad-free subscription. The more annoying the commercials, the more likely you are to pay.<\/p>\n<p>You will pay just to get rid of the ad.<\/p>\n<p>In this topsy-turvy world, the more painful the ad, the better it works. The digital platforms have studied this \u2014 <a href=\"https:\/\/www.honest-broker.com\/p\/youtube-may-force-you-to-watch-10\" target=\"_blank\">YouTube has tested using up to ten unskippable ads<\/a> on users.<\/p>\n<p>That&#8217;s not marketing \u2014 it&#8217;s water-boarding. But they need to test these techniques. Their business model is built on optimizing the level of annoyance.<\/p>\n<p>And guess what? Even paying for premium doesn&#8217;t guarantee escape from ads. Welcome to the new digital platforms \u2014 which increasingly resemble prisons. <\/p>\n<p>[&#8230;]<\/p>\n<p>We once lived in an industrial economy \u2014 built on <em>industry<\/em>. Then we shifted to a consumer economy \u2014 built on <em>consumption<\/em>. And more recently we lived in a service economy \u2014 built on <em>service<\/em>.<\/p>\n<p>But we now are entering the age of the Annoyance Economy. And it is the inevitable result of corporations battling for your attention.<\/p>\n<p>They monetize your eyeballs \u2014 measured in clicks and microseconds \u2014 and they will do anything to hold on to them. This increasingly involves annoying, intrusive actions that no business would have dared to implement in a consumer-oriented economy.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Ted Gioia explains that the rules of marketing as explained in Glengarry Glen Ross no longer apply: The rules of marketing never change. That&#8217;s what they told me in business school. If you could peer inside the meetings at head office, you would see a never-ending loop of Glengarry Glen Ross. Always be closing. Those [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[831,28,15],"tags":[97,428,139,481],"class_list":["post-96080","post","type-post","status-publish","format-standard","hentry","category-business","category-media","category-technology","tag-advertising","tag-marketing","tag-psychology","tag-youtube"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2hpV6-oZG","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/96080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/comments?post=96080"}],"version-history":[{"count":2,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/96080\/revisions"}],"predecessor-version":[{"id":96083,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/96080\/revisions\/96083"}],"wp:attachment":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/media?parent=96080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/categories?post=96080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/tags?post=96080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}