{"id":93065,"date":"2024-12-20T03:00:14","date_gmt":"2024-12-20T08:00:14","guid":{"rendered":"https:\/\/quotulatiousness.ca\/blog\/?p=93065"},"modified":"2024-12-19T17:08:51","modified_gmt":"2024-12-19T22:08:51","slug":"the-legacy-mainstream-media-is-not-going-to-be-replaced-with-a-new-monolithic-competitor","status":"publish","type":"post","link":"https:\/\/quotulatiousness.ca\/blog\/2024\/12\/20\/the-legacy-mainstream-media-is-not-going-to-be-replaced-with-a-new-monolithic-competitor\/","title":{"rendered":"The legacy &#8220;mainstream&#8221; media is not going to be replaced with a new monolithic competitor"},"content":{"rendered":"<p><a href=\"https:\/\/www.honest-broker.com\/p\/mainstream-is-now-fringe-and-fringe\" target=\"_blank\">Ted Gioia<\/a> says the transition is almost complete and what used to be the mainstream is rapidly becoming a fringe to the new, much more chaotic mainstream:<\/p>\n<p><a href=\"https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2023\/09\/Ted-Gioia-The-Honest-Broker-banner.png\"><img loading=\"lazy\" decoding=\"async\" style=\"float:right; padding: 0px 0px 10px 25px\" src=\"https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2023\/09\/Ted-Gioia-The-Honest-Broker-banner-480x160.png\" alt=\"\" width=\"480\" height=\"160\" class=\"alignright size-medium wp-image-84928\" srcset=\"https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2023\/09\/Ted-Gioia-The-Honest-Broker-banner-480x160.png 480w, https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2023\/09\/Ted-Gioia-The-Honest-Broker-banner-150x50.png 150w, https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2023\/09\/Ted-Gioia-The-Honest-Broker-banner.png 728w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/a><\/p>\n<blockquote><p>Last week, a cable news pundit <a href=\"https:\/\/www.mediaite.com\/media\/cnns-van-jones-frets-fringe-has-replaced-mainstream-media-were-on-cable-news-getting-1-2-million-while-theyre-getting-14-million-streams\/\" target=\"_blank\">struggled to understand the new media landscape<\/a>. So he sought advice from his teenage son.<\/p>\n<p>He asked the youngster to name the most influential people in the world today.<\/p>\n<p>Can you guess the names he picked?<\/p>\n<p>Here&#8217;s what happened:<\/p>\n<ul>\n<p><em>I&#8217;m thinking to myself he&#8217;s going to say Barack Obama, Oprah Winfrey, Jay-Z.<\/em><\/p>\n<p><em>He says Kai Cenat, Adin Ross, Jynxzi, and Sketch. I don&#8217;t know who he is talking about.<\/em><\/p>\n<p><em>I said &#8216;What platforms are you on?&#8217;<\/em><\/p>\n<p><em>He said &#8216;I&#8217;m on Twitch, Kick, and Rumble.&#8217;<\/em><\/p>\n<p><em>I said &#8216;That sounds like you need to go to the hospital&#8217;.<\/em><\/p>\n<p><em>What are these platforms? I&#8217;m telling you guys, the mainstream has become fringe, and the fringe has become mainstream &#8230;<\/em><\/p>\n<p><em>There are people out there that are getting 14 million streams. And we are on cable news getting one or two million. <\/em><\/p>\n<\/ul>\n<hr \/>\n<p>This is the new reality. The future of media has arrived \u2014 but people above a certain age won&#8217;t even recognize the names.<\/p>\n<p>Check out the list below of the most watched streamers in the US and Canada.<\/p>\n<p>Jynxzi? Zackrawrr? Summit1g?<\/p>\n<p>A few days ago, I&#8217;d have told you these are passwords, not people. <\/p>\n<p><a href=\"https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2024\/12\/Streams-Charts-2024-12-16-Twitter.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2024\/12\/Streams-Charts-2024-12-16-Twitter-508x640.jpg\" alt=\"\" width=\"508\" height=\"640\" class=\"aligncenter size-large wp-image-93066\" srcset=\"https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2024\/12\/Streams-Charts-2024-12-16-Twitter-508x640.jpg 508w, https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2024\/12\/Streams-Charts-2024-12-16-Twitter-477x600.jpg 477w, https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2024\/12\/Streams-Charts-2024-12-16-Twitter-119x150.jpg 119w, https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2024\/12\/Streams-Charts-2024-12-16-Twitter-768x967.jpg 768w, https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2024\/12\/Streams-Charts-2024-12-16-Twitter.jpg 1166w\" sizes=\"auto, (max-width: 508px) 100vw, 508px\" \/><\/a><\/p>\n<p>Now I know better. I&#8217;ve watched videos from each of these individuals\u2014and it&#8217;s shocking how different they are from mainstream media fare.<\/p>\n<p>Media empires are getting defeated, but not by their corporate competitors. They&#8217;re finding themselves replaced by a ragtag assortment of podcasters, pranksters, pundits, gamers, gadflies, and influencers.<\/p>\n<div id=\"attachment_93067\" style=\"width: 863px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2024\/12\/Mainstream-is-becoming-the-fringe-Ted-Gioia.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-93067\" src=\"https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2024\/12\/Mainstream-is-becoming-the-fringe-Ted-Gioia-853x461.jpg\" alt=\"\" width=\"853\" height=\"461\" class=\"size-large wp-image-93067\" srcset=\"https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2024\/12\/Mainstream-is-becoming-the-fringe-Ted-Gioia-853x461.jpg 853w, https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2024\/12\/Mainstream-is-becoming-the-fringe-Ted-Gioia-480x259.jpg 480w, https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2024\/12\/Mainstream-is-becoming-the-fringe-Ted-Gioia-150x81.jpg 150w, https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2024\/12\/Mainstream-is-becoming-the-fringe-Ted-Gioia-768x415.jpg 768w, https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2024\/12\/Mainstream-is-becoming-the-fringe-Ted-Gioia-1536x829.jpg 1536w, https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2024\/12\/Mainstream-is-becoming-the-fringe-Ted-Gioia.jpg 1930w\" sizes=\"auto, (max-width: 853px) 100vw, 853px\" \/><\/a><p id=\"caption-attachment-93067\" class=\"wp-caption-text\">Who would have believed these headlines just a few months ago?<\/p><\/div><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Ted Gioia says the transition is almost complete and what used to be the mainstream is rapidly becoming a fringe to the new, much more chaotic mainstream: Last week, a cable news pundit struggled to understand the new media landscape. So he sought advice from his teenage son. He asked the youngster to name the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,28,53,15,13],"tags":[58,213,101],"class_list":["post-93065","post","type-post","status-publish","format-standard","hentry","category-cancon","category-media","category-politics","category-technology","category-usa","tag-internet","tag-newspapers","tag-tv"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2hpV6-od3","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/93065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/comments?post=93065"}],"version-history":[{"count":1,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/93065\/revisions"}],"predecessor-version":[{"id":93068,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/93065\/revisions\/93068"}],"wp:attachment":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/media?parent=93065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/categories?post=93065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/tags?post=93065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}