{"id":93026,"date":"2024-12-17T04:00:28","date_gmt":"2024-12-17T09:00:28","guid":{"rendered":"https:\/\/quotulatiousness.ca\/blog\/?p=93026"},"modified":"2024-12-17T10:36:21","modified_gmt":"2024-12-17T15:36:21","slug":"the-rejection-in-advance-of-bovaer-as-a-climate-friendly-solution-to-the-problem-of-climate-change","status":"publish","type":"post","link":"https:\/\/quotulatiousness.ca\/blog\/2024\/12\/17\/the-rejection-in-advance-of-bovaer-as-a-climate-friendly-solution-to-the-problem-of-climate-change\/","title":{"rendered":"The rejection-in-advance of Bovaer as a “climate-friendly” “solution” to the “problem” of climate change"},"content":{"rendered":"

At Watts Up With That?<\/em>, Charles Rotter<\/a> documents yet another imposed-from-above bright idea that consumers are already eager to reject:<\/p>\n

\"\"<\/a><\/p>\n

When global elites and bureaucrats decide they must “fix” the world, the results often speak for themselves. Take the latest technocratic debacle: Bovaer<\/a>, a feed additive designed to reduce methane emissions from cows, marketed as a “climate-friendly” solution. It’s now being shelved by Norwegian dairy producer Q-Meieriene after consumers flatly rejected its so-called “climate milk”.<\/p>\n

This is more than a simple story of market rejection. It’s a cautionary tale of what happens when governments, corporations, and globalists push policies and products that tamper with the food supply to address a problem that may not even exist.<\/p>\n

The Quest to Solve a “Crisis”<\/strong><\/p>\n

Bovaer, developed by DSM-Firmenich, has been touted as a game-changer in the fight against methane emissions \u2014 a major target of climate policies. The additive is said to suppress a key enzyme in the cow’s digestive process, reducing methane emissions by up to 30%. Regulatory bodies in over 68 countries, including the EU, Australia, and the U.S., have approved its use.<\/p>\n

But let’s step back for a moment. Why are we targeting cow burps and farts in the first place? Methane is indeed a greenhouse gas, but it’s also a short-lived one that breaks down in the atmosphere within about a decade. Moreover, cows and bison have been emitting methane for millennia without triggering apocalyptic climate shifts. Yet suddenly, livestock emissions are treated as a planetary emergency demanding immediate action.<\/p>\n

This myopic focus on cow methane is a prime example of how climate zealotry warps priorities. Rather than addressing real and immediate issues \u2014 like the energy crises their own policies create \u2014 governments and globalists have decided to micromanage how your milk is produced, all to reduce emissions by an imperceptible fraction of a percentage point.<\/p>\n

Consumer Rebellion<\/strong><\/p>\n

The backlash against Bovaer has been swift and fierce<\/a>. In Norway, Q-Meieriene began using the additive in 2023, branding the resulting product as “climate milk”. The response? Consumers overwhelmingly rejected it, leaving supermarket shelves stocked with unsold cartons while Bovaer-free milk flew off the shelves.<\/p>\n

Facing dismal sales, Q-Meieriene recently announced it would discontinue the use of Bovaer<\/a>, stating:<\/p>\n