{"id":86746,"date":"2024-01-13T05:00:16","date_gmt":"2024-01-13T10:00:16","guid":{"rendered":"https:\/\/quotulatiousness.ca\/blog\/?p=86746"},"modified":"2024-01-12T16:18:11","modified_gmt":"2024-01-12T21:18:11","slug":"the-ongoing-encrapification-of-the-internet-when-i-hear-the-phrase-web-platform-i-reach-for-my-gun","status":"publish","type":"post","link":"https:\/\/quotulatiousness.ca\/blog\/2024\/01\/13\/the-ongoing-encrapification-of-the-internet-when-i-hear-the-phrase-web-platform-i-reach-for-my-gun\/","title":{"rendered":"The ongoing encrapification of the internet &#8211; &#8220;When I hear the phrase &#8216;web platform&#8217; I reach for my gun&#8221;"},"content":{"rendered":"<p><a href=\"https:\/\/www.honest-broker.com\/p\/what-happened-to-my-search-engine\" rel=\"noopener\" target=\"_blank\">Ted Gioia<\/a> used to be a techno-optimist, eagerly looking forward to ever-improving online experiences. He, like so many of us, has reluctantly come to the conclusion that those hopes are fading out of sight:<\/p>\n<blockquote><p>I once loved new technology. I lived in the heart of Silicon Valley for 25 years, and was bursting with enthusiasm for its free-wheeling mission to transform the world \u2014 and have some fun along the way.<\/p>\n<p>When the Worldwide Web made its debut, I thought I&#8217;d found Nirvana. It was like tech was turning everything into a game.<\/p>\n<p>But look at me now. When I hear the phrase &#8220;web platform&#8221; I reach for my gun.<\/p>\n<p>Where did it go wrong? Did I just get old and embittered? Or did something change in the tech world?<\/p>\n<p>Let me share a story that might help us decide. <\/p>\n<div id=\"attachment_86747\" style=\"width: 738px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-13-at-16-03-05-What-Happened-to-My-Search-Engine.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-86747\" src=\"https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-13-at-16-03-05-What-Happened-to-My-Search-Engine.png\" alt=\"\" width=\"728\" height=\"313\" class=\"size-full wp-image-86747\" srcset=\"https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-13-at-16-03-05-What-Happened-to-My-Search-Engine.png 728w, https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-13-at-16-03-05-What-Happened-to-My-Search-Engine-480x206.png 480w, https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-13-at-16-03-05-What-Happened-to-My-Search-Engine-150x64.png 150w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><\/a><p id=\"caption-attachment-86747\" class=\"wp-caption-text\">What kind of business spends hundreds of billions over 10 years \u2014 just to get worse?<\/p><\/div>\n<p>This is a story about the birth of the search engine.<\/p>\n<p>There were no commercial search engines back in 1993. But a Stanford student named David Filo compiled a list of his 200 favorite websites.<\/p>\n<p>His buddy Jerry Yang helped turn this into an online list. They called it &#8220;Jerry&#8217;s Guide to the Worldwide Web&#8221;. Filo and Yang added new websites every day to their list \u2014 and classified them according to categories.<\/p>\n<p>This turned into Yahoo.<\/p>\n<p>Here&#8217;s my favorite part of the story: These two students didn&#8217;t even know they were <em>running a business<\/em>. <\/p>\n<p>They did it for fun. They did it out of love. They did it because it was cool. &#8220;We wanted to avoid doing our dissertations&#8221;, Yang later explained.<\/p>\n<p>But a venture capitalist named Mike Moritz heard about Filo and Yang, and tracked them down. The founders of Yahoo were living in total squalor in a trailer littered with stale food and pizza boxes, strewed alongside sleeping bags and overheating computers. A phone rang constantly \u2014 but nobody bothered to pick it up.<\/p>\n<p>Moritz was dismayed by this dorm-room-gone-wild ambiance, but he was impressed with the students&#8217; web searching technology. So he asked them the obvious question: How much did they plan to charge users?<\/p>\n<p>Filo and Yang had no answer for this. They wanted to give their tech away for free.<\/p>\n<p>Yahoo wasn&#8217;t even selling ads back then. It wasn&#8217;t tracking users and selling their private information. It didn&#8217;t even have a bank account.<\/p>\n<p>But it was a <em>community<\/em> and had millions of users.<\/p>\n<p>That was a word you heard frequently in Silicon Valley in the early days. People didn&#8217;t build web platforms \u2014 they formed <em>online communities<\/em>.<\/p>\n<p>It was a FUN community. People enjoyed being a member. Even the absurd name <em>Yahoo<\/em> was part of the game \u2014 although early investors hated it.<\/p>\n<p>Yang&#8217;s job title was &#8220;Chief Yahoo&#8221;. Filo&#8217;s position was &#8220;Cheap Yahoo&#8221;. <\/p>\n<p>Investors always hate those kinds of things. <\/p>\n<p>But a new web business, back then, was expected to have a silly name. Here are some of the websites launched in the mid-1990s.<\/p>\n<p><a href=\"https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-13-at-16-11-49-What-Happened-to-My-Search-Engine.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-13-at-16-11-49-What-Happened-to-My-Search-Engine-853x285.png\" alt=\"\" width=\"853\" height=\"285\" class=\"aligncenter size-large wp-image-86748\" srcset=\"https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-13-at-16-11-49-What-Happened-to-My-Search-Engine-853x285.png 853w, https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-13-at-16-11-49-What-Happened-to-My-Search-Engine-480x161.png 480w, https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-13-at-16-11-49-What-Happened-to-My-Search-Engine-150x50.png 150w, https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-13-at-16-11-49-What-Happened-to-My-Search-Engine-768x257.png 768w, https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-13-at-16-11-49-What-Happened-to-My-Search-Engine.png 1280w\" sizes=\"auto, (max-width: 853px) 100vw, 853px\" \/><\/a><\/p>\n<p>Moritz wanted to turn Yahoo into a business. And the founders realized that their fun community was growing faster than they could handle in their down-and-out trailer. So they sold out 25% of Yahoo for $1 million.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Ted Gioia used to be a techno-optimist, eagerly looking forward to ever-improving online experiences. He, like so many of us, has reluctantly come to the conclusion that those hopes are fading out of sight: I once loved new technology. I lived in the heart of Silicon Valley for 25 years, and was bursting with enthusiasm [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[831,25,7,28,15],"tags":[1403,58,571],"class_list":["post-86746","post","type-post","status-publish","format-standard","hentry","category-business","category-economics","category-history","category-media","category-technology","tag-1990s","tag-internet","tag-investment"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2hpV6-mz8","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/86746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/comments?post=86746"}],"version-history":[{"count":2,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/86746\/revisions"}],"predecessor-version":[{"id":86750,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/86746\/revisions\/86750"}],"wp:attachment":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/media?parent=86746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/categories?post=86746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/tags?post=86746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}