{"id":84927,"date":"2023-09-25T03:00:34","date_gmt":"2023-09-25T07:00:34","guid":{"rendered":"https:\/\/quotulatiousness.ca\/blog\/?p=84927"},"modified":"2023-09-24T20:33:01","modified_gmt":"2023-09-25T00:33:01","slug":"ted-gioia-explains-why-he-loves-writing-for-substack","status":"publish","type":"post","link":"https:\/\/quotulatiousness.ca\/blog\/2023\/09\/25\/ted-gioia-explains-why-he-loves-writing-for-substack\/","title":{"rendered":"Ted Gioia explains why he loves writing for Substack"},"content":{"rendered":"<p>It&#8217;s <a href=\"https:\/\/www.honest-broker.com\/p\/why-did-social-media-go-to-war-against\" rel=\"noopener\" target=\"_blank\">much easier to reach the audience he wants to share with<\/a> using his Substack than either Twit-er, er, I mean &#8220;X&#8221;, or Facebook:<\/p>\n<p><a href=\"https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2023\/09\/Ted-Gioia-The-Honest-Broker-banner.png\"><img loading=\"lazy\" decoding=\"async\" style=\"float:right; padding: 0px 0px 10px 25px\" src=\"https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2023\/09\/Ted-Gioia-The-Honest-Broker-banner-480x160.png\" alt=\"\" width=\"480\" height=\"160\" class=\"alignright size-medium wp-image-84928\" srcset=\"https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2023\/09\/Ted-Gioia-The-Honest-Broker-banner-480x160.png 480w, https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2023\/09\/Ted-Gioia-The-Honest-Broker-banner-150x50.png 150w, https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2023\/09\/Ted-Gioia-The-Honest-Broker-banner.png 728w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/a><\/p>\n<blockquote><p>Below I look at some surprising ways Substack has changed the media (and social media) landscape.<\/p>\n<p>This gives me a good excuse to recommend the <a href=\"https:\/\/substack.com\/app\" rel=\"noopener\" target=\"_blank\">new Substack app<\/a>. It&#8217;s now my go-to source for informed writing \u2014 providing access to a smarter and more diverse group of authors, thinkers, and creators than I&#8217;ve found anywhere else.<\/p>\n<p>I&#8217;ve now been on Substack for 30 months, and the improvements in the platform during that time have far exceeded my expectations. I didn&#8217;t know any music writers on Substack back when I launched, but it now boasts a better roster of critics than any newspaper or magazine. By the way, I&#8217;m also subscribing to writers in a dozen or so other fields (culinary arts, economics, literature, finance, technology, psychology, etc.).<\/p>\n<p>I&#8217;m a heavy user. I must have signed up for almost a hundred Substacks.<\/p>\n<p>Substack has also added a lot of new features during those 30 months. I especially like Notes, which is similar to Twitter but with extra IQ points. And I&#8217;ve also benefited from cross-posting, recommendations, and many other new features. I also applaud options I don&#8217;t currently use (like chat and podcasts), because they empower writers and readers.<\/p>\n<p>The reality is that Substack is innovating faster than I can keep up with. But I like it that way. It&#8217;s creating an interconnected and independent media ecosystem here.<\/p>\n<p>Best of all are the core values behind all this:<\/p>\n<ul>\n<li>Substack supports writers \u2014 who receive almost 90% of subscription revenues. This is the exact opposite of the traditional publishing model, where royalty rates of around 10% are typical.<\/li>\n<li>I don&#8217;t need to attract advertisers, and this frees me from the conflicts-of-interest advertising brings to other platforms.<\/li>\n<li>There&#8217;s no surveillance or selling of users&#8217; private information here.<\/li>\n<li>I share my articles directly with readers, and no algorithm or gatekeeper intervenes to prevent our direct connection.<\/li>\n<\/ul>\n<p>For these and other reasons, I&#8217;ve been an advocate for the platform. And that&#8217;s a good introduction to my subject today.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s much easier to reach the audience he wants to share with using his Substack than either Twit-er, er, I mean &#8220;X&#8221;, or Facebook: Below I look at some surprising ways Substack has changed the media (and social media) landscape. This gives me a good excuse to recommend the new Substack app. It&#8217;s now my [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28,15],"tags":[97,391,593,310,134],"class_list":["post-84927","post","type-post","status-publish","format-standard","hentry","category-media","category-technology","tag-advertising","tag-facebook","tag-socialmedia","tag-twitter","tag-writing"],"jetpack_featured_media_url":"https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2016\/06\/favicon.png","jetpack_shortlink":"https:\/\/wp.me\/p2hpV6-m5N","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/84927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/comments?post=84927"}],"version-history":[{"count":1,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/84927\/revisions"}],"predecessor-version":[{"id":84929,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/84927\/revisions\/84929"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/media\/35193"}],"wp:attachment":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/media?parent=84927"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/categories?post=84927"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/tags?post=84927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}