{"id":65368,"date":"2021-07-31T01:00:44","date_gmt":"2021-07-31T05:00:44","guid":{"rendered":"https:\/\/quotulatiousness.ca\/blog\/?p=65368"},"modified":"2021-07-30T09:33:53","modified_gmt":"2021-07-30T13:33:53","slug":"qotd-the-dangers-of-hipster-fuckery-in-the-craft-beer-business","status":"publish","type":"post","link":"https:\/\/quotulatiousness.ca\/blog\/2021\/07\/31\/qotd-the-dangers-of-hipster-fuckery-in-the-craft-beer-business\/","title":{"rendered":"QotD: The dangers of &#8220;hipster fuckery&#8221; in the craft beer business"},"content":{"rendered":"<blockquote><p><a href=\"https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2019\/06\/QotD-thumbnail-400x400.png\"><img loading=\"lazy\" decoding=\"async\" style=\"float:left; padding: 0px 15px 10px 0px\" src=\"https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2019\/06\/QotD-thumbnail-400x400.png\" alt=\"\" width=\"400\" height=\"400\" class=\"alignleft size-full wp-image-48672\" srcset=\"https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2019\/06\/QotD-thumbnail-400x400.png 400w, https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2019\/06\/QotD-thumbnail-400x400-150x150.png 150w, https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2019\/06\/QotD-thumbnail-400x400-50x50.png 50w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a>The words &#8220;hype&#8221;, &#8220;fad&#8221; and &#8220;trend&#8221; were bandied about. As was my absolute favourite, &#8220;hipster fuckery&#8221;. What&#8217;s hipster fuckery, you ask? According to its utterer, it is the completely unnecessary addition of whimsical ingredients and brewing techniques, especially piled on top of each other. You&#8217;re left with a beer that is fighting itself.<\/p>\n<p>Hipster fuckery is a great way to alienate potential craft beer fans.<\/p>\n<p>So how about we all just agree to be innovative as hell, but stop well short of hipster fuckery? Excellent! But, umm, where is that line exactly?<\/p>\n<p>Rebecca Whyman, &#8220;Beer gimmicks, pretentious nonsense and other hipster fuckery&#8221;, <em>The Growler: Ontario Craft Beer Guide<\/em>, Volume 1, Issue 3, 2018.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>The words &#8220;hype&#8221;, &#8220;fad&#8221; and &#8220;trend&#8221; were bandied about. As was my absolute favourite, &#8220;hipster fuckery&#8221;. What&#8217;s hipster fuckery, you ask? According to its utterer, it is the completely unnecessary addition of whimsical ingredients and brewing techniques, especially piled on top of each other. You&#8217;re left with a beer that is fighting itself. Hipster fuckery [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[831,6,57,41],"tags":[210,1000,174],"class_list":["post-65368","post","type-post","status-publish","format-standard","hentry","category-business","category-cancon","category-humour","category-quotations","tag-beer","tag-hipsters","tag-innovation"],"jetpack_featured_media_url":"https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2016\/06\/favicon.png","jetpack_shortlink":"https:\/\/wp.me\/p2hpV6-h0k","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/65368","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/comments?post=65368"}],"version-history":[{"count":2,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/65368\/revisions"}],"predecessor-version":[{"id":67435,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/65368\/revisions\/67435"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/media\/35193"}],"wp:attachment":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/media?parent=65368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/categories?post=65368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/tags?post=65368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}