{"id":5363,"date":"2010-09-13T15:55:46","date_gmt":"2010-09-13T19:55:46","guid":{"rendered":"http:\/\/quotulatiousness.ca\/blog\/?p=5363"},"modified":"2010-09-13T15:55:46","modified_gmt":"2010-09-13T19:55:46","slug":"extensive-wine-list-ipad-increased-profits","status":"publish","type":"post","link":"https:\/\/quotulatiousness.ca\/blog\/2010\/09\/13\/extensive-wine-list-ipad-increased-profits\/","title":{"rendered":"Extensive wine list + iPad = increased profits"},"content":{"rendered":"

Since I started paying attention to wines, I’ve run into the problem that every wine novice encounters: you know too much about the cheap plonk a typical restaurant offers (and except in rare cases, it’s vastly over-priced), but you don’t know enough (or earn enough) to sample all the higher-priced offerings at better restaurants. In Ontario, where all imported wines must go through the LCBO, it’s easier to get a handle on less expensive offerings. <\/p>\n

It’s when we’re travelling that the wine list quickly becomes a daunting trek through French, Italian, Spanish, and other producers’ wines. A possible solution is being tried out at Bone\u2019s, in Atlanta<\/a>:<\/p>\n

\n

Given the old-school setting, it could not seem more incongruous.<\/p>\n

At Bone\u2019s, Atlanta\u2019s most venerable steakhouse, a clubby place of oak paneling and white tablecloths, the gold-jacketed waiters now greet diners by handing them an iPad. It is loaded with the restaurant\u2019s extensive wine list, holding detailed descriptions and ratings of 1,350 labels.<\/p>\n

Once patrons make sense of the touch-pad links, which does not take long, they can search for wines by name, region, varietal and price, instantly educating themselves on vintner and vintage.<\/p>\n

Since their debut six weeks ago, the gadgets have enthralled the (mostly male) customers at Bone\u2019s. And to the astonishment of the restaurant\u2019s owners, wine purchases shot up overnight — they were nearly 11 percent higher per diner in the first two weeks compared with the previous three weeks, with no obvious alternative explanation. <\/p>\n<\/blockquote>\n

I’ve been relatively fortunate in my wine ordering in restaurants in Saratoga Springs, Boston, and Charleston, but that was by careful selection to match my dinner partner’s food choices, and a bit of luck. Something like the iPad with a full wine list including tasting notes would make the task of ordering an appropriate wine much easier (and, to be honest, I’d probably be willing to spend a bit more than usual to get a more interesting wine).<\/p>\n","protected":false},"excerpt":{"rendered":"

Since I started paying attention to wines, I’ve run into the problem that every wine novice encounters: you know too much about the cheap plonk a typical restaurant offers (and except in rare cases, it’s vastly over-priced), but you don’t know enough (or earn enough) to sample all the higher-priced offerings at better restaurants. In […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,15,131],"tags":[27],"class_list":["post-5363","post","type-post","status-publish","format-standard","hentry","category-cancon","category-technology","category-wine","tag-iphone"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2hpV6-1ov","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/5363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/comments?post=5363"}],"version-history":[{"count":2,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/5363\/revisions"}],"predecessor-version":[{"id":5365,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/5363\/revisions\/5365"}],"wp:attachment":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/media?parent=5363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/categories?post=5363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/tags?post=5363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}