{"id":37144,"date":"2017-02-05T04:00:42","date_gmt":"2017-02-05T09:00:42","guid":{"rendered":"http:\/\/quotulatiousness.ca\/blog\/?p=37144"},"modified":"2017-02-04T09:51:06","modified_gmt":"2017-02-04T14:51:06","slug":"what-a-finely-crafted-super-bowl-ad-can-convey-to-different-audiences","status":"publish","type":"post","link":"https:\/\/quotulatiousness.ca\/blog\/2017\/02\/05\/what-a-finely-crafted-super-bowl-ad-can-convey-to-different-audiences\/","title":{"rendered":"What a finely crafted Super Bowl ad can convey to different audiences"},"content":{"rendered":"<p>ESR linked to this <a href=\"http:\/\/www.thetruthaboutcars.com\/2017\/02\/real-message-behind-audis-super-bowl-ad-isnt-exactly-uplifting-one\/\" target=\"_blank\">Audi ad analysis<\/a> saying, &#8220;The author may not have intended it this way, but this brilliant analysis could be part of the continuing &#8220;Why Trump won&#8221; series. Because eventually people get fed up with the contempt, and they push back.&#8221;<\/p>\n<blockquote><p>The Internet is in the proverbial tizzy about Audi\u2019s \u201cfeminist\u201d Super Bowl advertisement, in which the automaker comes out in favor of equal pay for women.<\/p>\n<p>At first blush, the spot seems to be nothing but the usual corporate slacktivism, a feel-good fluff-vertorial making a \u201cbrave stand\u201d in support of an issue that was decided long ago. I\u2019m reminded of Joaquin Phoenix\u2019s brilliant portrayal of Commodus in <em>Gladiator<\/em>, arriving in full armor as soon as he can do so without any risk. \u201cFather, have I missed the battle?\u201d Well, Audi, you\u2019ve missed the war; if there\u2019s a place in the United States where women are actually paid significantly less for doing the same job as men, it\u2019s <a href=\"https:\/\/www.glassdoor.com\/research\/studies\/gender-pay-gap\/\" target=\"_blank\">not evident from what I\u2019m reading<\/a>.<\/p>\n<p>After watching the one-minute advertisement carefully, however, I understood feminism, or equal pay, is the last thing Audi wants you to take away from it. The message is far subtler, and more powerful, than the dull recitation of the pseudo-progressive catechism droning on in the background. This spot is visual \u2014 and as you\u2019ll see below, you can\u2019t understand it until you watch it and see what it\u2019s really telling you.<\/p>\n<p>Let me tell you up front: chances are you won\u2019t like what Audi has to say.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>ESR linked to this Audi ad analysis saying, &#8220;The author may not have intended it this way, but this brilliant analysis could be part of the continuing &#8220;Why Trump won&#8221; series. Because eventually people get fed up with the contempt, and they push back.&#8221; The Internet is in the proverbial tizzy about Audi\u2019s \u201cfeminist\u201d Super [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[831,28,53,13],"tags":[97,111,987,45,1020,483],"class_list":["post-37144","post","type-post","status-publish","format-standard","hentry","category-business","category-media","category-politics","category-usa","tag-advertising","tag-cars","tag-feminism","tag-nostalgia","tag-progressives","tag-superbowl"],"jetpack_featured_media_url":"https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2016\/06\/favicon.png","jetpack_shortlink":"https:\/\/wp.me\/p2hpV6-9F6","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/37144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/comments?post=37144"}],"version-history":[{"count":3,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/37144\/revisions"}],"predecessor-version":[{"id":37147,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/37144\/revisions\/37147"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/media\/35193"}],"wp:attachment":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/media?parent=37144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/categories?post=37144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/tags?post=37144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}