{"id":35805,"date":"2016-09-09T03:00:55","date_gmt":"2016-09-09T07:00:55","guid":{"rendered":"http:\/\/quotulatiousness.ca\/blog\/?p=35805"},"modified":"2016-09-08T19:03:00","modified_gmt":"2016-09-08T23:03:00","slug":"apple-may-learn-the-lesson-of-option-value-with-the-latest-iphone-release","status":"publish","type":"post","link":"https:\/\/quotulatiousness.ca\/blog\/2016\/09\/09\/apple-may-learn-the-lesson-of-option-value-with-the-latest-iphone-release\/","title":{"rendered":"Apple may learn the lesson of “option value” with the latest iPhone release"},"content":{"rendered":"

Megan McArdle<\/a> explains why some Apple fans are not overjoyed at the latest iPhones:<\/p>\n

You\u2019ve probably been thinking to yourself, \u201cGee, I wish I couldn\u2019t charge my phone while also listening to music.\u201d Or perhaps, \u201cGosh, if only my headphones were more expensive, easier to lose and required frequent charging.\u201d If so, you\u2019re in luck. Apple’s newest iPhone, unveiled on Wednesday, lacks the familiar 3.5-millimeter headphone jack. You can listen to music through the same lightning jack that you charge the phone with, or you can shell out for wireless headphones. The internets have been \u2026 unpleased with this news.<\/p>\n

To be fair, there are design reasons for doing this. As David Pogue writes, the old-fashioned jack is an ancient piece of technology. It\u2019s been around for more than 50 years. \u201cAs a result,” says Pogue, “it\u2019s bulky \u2014 and in a phone, bulk = death.\u201d<\/p>\n

Getting rid of this ancient titan will make for a thinner phone or leave room for a bigger battery. Taking a hole out of the phone also makes it easier to waterproof. And getting rid of the jack removes a possible point of failure, since friction isn\u2019t good for parts.<\/p>\n

For people who place a high value on a thin phone, this is probably a good move; they\u2019ll switch to wireless earbuds or use the lightning jack. But there are those of us who have never dropped our phones in the sink. We replace our iPhones when the battery dies, an event that tends to occur long before the headphone jack breaks. There are people in the world who take their phones on long trips, requiring them to charge them while making work calls, and they won’t want to fumble around for splitters or adapters. Some of us do not care whether our phone is merely fashionably slender or outright anorexic. For these groups, Apple\u2019s move represents a trivial gain for a large loss: the vital commodity that economists call option value.<\/p>\n

Option value is basically what it sounds like. The option to do something is worth having, even if you never actually do it. That’s because it increases the range of possibility, and some of those possibilities may be better than your current alternatives. My favorite example of option value is the famous economist who told me that he had tried to argue his wife into always ordering an extra entree, one they hadn\u2019t tried before, when they got Chinese takeout. Sure, that extra entree cost them money. And sure, they might not like it. But that entree had option value embedded in it: they might discover that they like the new entree even better than the things they usually ordered, and thereby move the whole family up to a higher valued use of their Chinese food dollars.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Megan McArdle explains why some Apple fans are not overjoyed at the latest iPhones: You\u2019ve probably been thinking to yourself, \u201cGee, I wish I couldn\u2019t charge my phone while also listening to music.\u201d Or perhaps, \u201cGosh, if only my headphones were more expensive, easier to lose and required frequent charging.\u201d If so, you\u2019re in luck. […]<\/p>\n","protected":false},"author":1,"featured_media":35193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[831,25,15],"tags":[160,27,1026],"class_list":["post-35805","post","type-post","status-publish","format-standard","hentry","category-business","category-economics","category-technology","tag-apple","tag-iphone","tag-microeconomics"],"jetpack_featured_media_url":"https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2016\/06\/favicon.png","jetpack_shortlink":"https:\/\/wp.me\/p2hpV6-9jv","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/35805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/comments?post=35805"}],"version-history":[{"count":1,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/35805\/revisions"}],"predecessor-version":[{"id":35806,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/35805\/revisions\/35806"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/media\/35193"}],"wp:attachment":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/media?parent=35805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/categories?post=35805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/tags?post=35805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}