{"id":35191,"date":"2016-06-30T02:00:50","date_gmt":"2016-06-30T06:00:50","guid":{"rendered":"http:\/\/quotulatiousness.ca\/blog\/?p=35191"},"modified":"2016-06-29T09:12:58","modified_gmt":"2016-06-29T13:12:58","slug":"jc-penney-tries-to-supersize-their-clothing-market","status":"publish","type":"post","link":"https:\/\/quotulatiousness.ca\/blog\/2016\/06\/30\/jc-penney-tries-to-supersize-their-clothing-market\/","title":{"rendered":"JC Penney tries to supersize their clothing market"},"content":{"rendered":"<p>The US clothing retailer recently launched a new campaign aimed at a <a href=\"http:\/\/www.breitbart.com\/milo\/2016\/06\/26\/no-jc-penney-fat-people-absolutely-hate\/\" target=\"_blank\">larger target market<\/a>:<\/p>\n<blockquote><p>You can see the commercial logic, of course. America\u2019s obese population is growing \u2014 both numerically and horizontally \u2014 and JC Penney sells clothes. Someone has made the brilliant decision to market this once-respected brand to women who wear fumigation tents as prom dresses, and who think of Cool Ranch Doritos as a food group.<\/p>\n<p>In fact, realizing how easy it is to sell to fat women I might announce a line of tea biscuits called \u201cMilo\u2019s Virtuous Snacks\u201d with inspirational quotes on the boxes, such as, \u201cYou\u2019re amazing even though you ate the whole pizza,\u201d and, \u201cDon\u2019t worry that your left arm is numb, that\u2019s just your FIERCE shining through.\u201d<\/p>\n<p>They\u2019re $19.95 for a box of 10, but you can\u2019t put a price on a woman\u2019s self esteem or wellbeing. Well, JC Penney has I suppose, but my point is I too can profit from your inevitable painful death via type 2 diabetes, alone in your married sister\u2019s attic. Of course I\u2019m a fair bit cleverer than JC Penney: fattening up these cows will just create inventory for my other business \u2014 safari parks.<\/p>\n<p>(I\u2019m lobbying to make it legal to hunt any man over 20% body fat. But only with tranquilizer darts \u2014 I\u2019m not a monster.) <\/p>\n<p>In the long run though, this sort of business strategy doesn\u2019t work. JC Penney is joining the ranks of consumer products companies following a bizarrely quixotic business model \u2014 help your customers feel good about themselves until they drop dead from obesity-related illnesses. The problem? When they die, they stop buying your XXXL clothing.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>The US clothing retailer recently launched a new campaign aimed at a larger target market: You can see the commercial logic, of course. America\u2019s obese population is growing \u2014 both numerically and horizontally \u2014 and JC Penney sells clothes. Someone has made the brilliant decision to market this once-respected brand to women who wear fumigation [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[831,13],"tags":[618,150],"class_list":["post-35191","post","type-post","status-publish","format-standard","hentry","category-business","category-usa","tag-clothing","tag-obesity"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2hpV6-99B","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/35191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/comments?post=35191"}],"version-history":[{"count":1,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/35191\/revisions"}],"predecessor-version":[{"id":35192,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/35191\/revisions\/35192"}],"wp:attachment":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/media?parent=35191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/categories?post=35191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/tags?post=35191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}