{"id":28064,"date":"2014-10-03T00:01:22","date_gmt":"2014-10-03T04:01:22","guid":{"rendered":"http:\/\/quotulatiousness.ca\/blog\/?p=28064"},"modified":"2014-10-01T16:02:32","modified_gmt":"2014-10-01T20:02:32","slug":"qotd-marketing","status":"publish","type":"post","link":"https:\/\/quotulatiousness.ca\/blog\/2014\/10\/03\/qotd-marketing\/","title":{"rendered":"QotD: Marketing"},"content":{"rendered":"<blockquote><p>Among those currently imagining our possible futures, one of the most persuasive is the novelist William Gibson, who, having evolved quite a bit past the man who wrote <em>Neuromancer<\/em> in 1984, can hardly be said to be imagining futures at all, with his most recent novels constituting, in his words, \u201cspeculative fiction of the very recent past,\u201d more oriented toward social situations than technological situations. With the possible exception of David Foster Wallace, no novelist of whom I am aware has ever written with such freshness and imagination on the subject of advertising and marketing, which is a big part of what Wallace called \u201cthe texture of the world I live in.\u201d Nor has any novelist quite so precisely identified what is <em>sinister<\/em> in our world of ubiquitous sales pitches: that something whose entire purpose is to be at the center of our attention still manages to be somehow <em>covert<\/em>. The marketing mentality is an invasive species; earnest young people now speak entirely seriously about their \u201cpersonal brands\u201d at the same time they complain about the commodification of this or that. Gibson understands the strangeness of our times, and my own mental shorthand for the odd little details one sometimes encounters, particularly in urban life, when one identifies something that is entirely ordinary and yet feels as if it were not in its right time and place, is \u201cFeeling like I\u2019m living in a William Gibson novel.\u201d<\/p>\n<p>Kevin D. Williamson, <a href=\"http:\/\/www.nationalreview.com\/article\/389203\/futures-trading-kevin-d-williamson\" target=\"_blank\">&#8220;Futures Trading: We are no longer thinking about the future because we believe we are there&#8221;, <em>National Review<\/em><\/a>, 2014-10-01.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Among those currently imagining our possible futures, one of the most persuasive is the novelist William Gibson, who, having evolved quite a bit past the man who wrote Neuromancer in 1984, can hardly be said to be imagining futures at all, with his most recent novels constituting, in his words, \u201cspeculative fiction of the very [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[32,831,28,41],"tags":[97,428],"class_list":["post-28064","post","type-post","status-publish","format-standard","hentry","category-books","category-business","category-media","category-quotations","tag-advertising","tag-marketing"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2hpV6-7iE","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/28064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/comments?post=28064"}],"version-history":[{"count":2,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/28064\/revisions"}],"predecessor-version":[{"id":28066,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/28064\/revisions\/28066"}],"wp:attachment":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/media?parent=28064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/categories?post=28064"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/tags?post=28064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}