{"id":2691,"date":"2010-02-11T12:45:54","date_gmt":"2010-02-11T16:45:54","guid":{"rendered":"http:\/\/quotulatiousness.ca\/blog\/?p=2691"},"modified":"2010-02-11T12:48:34","modified_gmt":"2010-02-11T16:48:34","slug":"audis-target-market","status":"publish","type":"post","link":"https:\/\/quotulatiousness.ca\/blog\/2010\/02\/11\/audis-target-market\/","title":{"rendered":"Audi&#8217;s target market"},"content":{"rendered":"<p>Who is Audi trying to sell their little green Panzerkampfwagens to? Folks who think the ad wasn&#8217;t <a href=\"http:\/\/article.nationalreview.com\/424456\/audis-gorewellian-super-bowl-ad\/\" target=\"_blank\">Gorewellian enough<\/a>:<\/p>\n<blockquote>\n<p>\u201cThe ad only makes sense if it\u2019s aimed at people who acknowledge the moral authority of the green police,\u201d writes <em>Grist<\/em> magazine\u2019s David Roberts on the <em>Huffington Post<\/em>. The target audience, according to Roberts, is men who want to \u201cdo the right thing.\u201d He\u2019s certainly right that the ad isn\u2019t aimed at people (whom he childishly mocks as \u201cteabaggers\u201d) who worry that their liberties are being eroded.<\/p>\n<p>But the message is hardly \u201cdo the right thing.\u201d<\/p>\n<p>To me, the target demographic is a certain subset of spineless, upscale white men (all the perps in the ad are affluent white guys) who just want to go with the flow. In that sense, the Audi ad has a lot in common with those execrable MasterCard commercials. Targeting the same demographic, those ads depicted hapless fathers being harangued by their children to get with the environmental program. MasterCard\u2019s tagline: \u201cHelping Dad become a better man: Priceless.\u201d<\/p>\n<p>The difference is that MasterCard\u2019s ads were earnest, creepy, diabetes-inducing treacle. Audi\u2019s ad not only fails to invest the greens with moral authority, it concedes that the carbon cops are out of control and power-hungry (in a postscript scene, the Green Police pull over real cops for using Styrofoam cups). But, because resistance is futile when it comes to the eco-Borg, you might as well get the best car you can.<\/p>\n<\/blockquote>\n<p>H\/T to <a href=\"http:\/\/www.ghostofaflea.com\/archives\/013653.html\" target=\"_blank\">Ghost of a Flea<\/a> for the link.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Who is Audi trying to sell their little green Panzerkampfwagens to? Folks who think the ad wasn&#8217;t Gorewellian enough: \u201cThe ad only makes sense if it\u2019s aimed at people who acknowledge the moral authority of the green police,\u201d writes Grist magazine\u2019s David Roberts on the Huffington Post. The target audience, according to Roberts, is men [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[65,10,28],"tags":[97,111,486,39,322],"class_list":["post-2691","post","type-post","status-publish","format-standard","hentry","category-environment","category-liberty","category-media","tag-advertising","tag-cars","tag-greengestapo","tag-junkscience","tag-nannystate"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2hpV6-Hp","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/2691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/comments?post=2691"}],"version-history":[{"count":2,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/2691\/revisions"}],"predecessor-version":[{"id":2693,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/2691\/revisions\/2693"}],"wp:attachment":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/media?parent=2691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/categories?post=2691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/tags?post=2691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}