{"id":2532,"date":"2010-01-27T13:53:20","date_gmt":"2010-01-27T17:53:20","guid":{"rendered":"http:\/\/quotulatiousness.ca\/blog\/?p=2532"},"modified":"2010-01-27T16:41:40","modified_gmt":"2010-01-27T20:41:40","slug":"apples-latest-marketing-mis-step","status":"publish","type":"post","link":"https:\/\/quotulatiousness.ca\/blog\/2010\/01\/27\/apples-latest-marketing-mis-step\/","title":{"rendered":"Apple’s latest . . . marketing mis-step"},"content":{"rendered":"

AdRants<\/a> has a bit of fun with Apple’s choice of name for its latest rapture-of-the-nerds tech device:<\/p>\n

\n

Apple Introduces New Feminine Protection Product: The iPad<\/strong><\/p>\n

According to an explosion of tweets following Steve Jobs’ announcement of the iPad, the device’s new name isn’t going over so well:<\/p>\n

– For now the iPad’s really exciting, but wait until they release the iTampon<\/p>\n

– iPad: You only need to plug it in once a month<\/p>\n

– Wow – its the iPad. Wonder if it comes in 2 sizes (maxi and mini)<\/p>\n

– I guess it’s Apple’s “time of the month”<\/p>\n

– The Apple iPad: for all your heavy (work) flow days<\/p>\n

– Our little iPod has hit womanhood<\/p>\n

– To recap: the iPad will come with an iRag (to keep it clean) + some iBruprofen (to keep it working smoothly) + iWings (protection plan)<\/p>\n<\/blockquote>\n

H\/T to Virginia Postrel<\/a>, who wrote “And so the jokes begin…Apple needs more female marketers”.<\/p>\n

Update<\/b>: Francis Turner sent a link to the official announcement photo<\/a>.<\/p>\n

More serious coverage of the new product from The Register<\/em><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

AdRants has a bit of fun with Apple’s choice of name for its latest rapture-of-the-nerds tech device: Apple Introduces New Feminine Protection Product: The iPad According to an explosion of tweets following Steve Jobs’ announcement of the iPad, the device’s new name isn’t going over so well: – For now the iPad’s really exciting, but […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[57,15],"tags":[97,160,27,428,310],"class_list":["post-2532","post","type-post","status-publish","format-standard","hentry","category-humour","category-technology","tag-advertising","tag-apple","tag-iphone","tag-marketing","tag-twitter"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2hpV6-EQ","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/2532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/comments?post=2532"}],"version-history":[{"count":4,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/2532\/revisions"}],"predecessor-version":[{"id":2534,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/2532\/revisions\/2534"}],"wp:attachment":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/media?parent=2532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/categories?post=2532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/tags?post=2532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}