{"id":24364,"date":"2014-02-20T10:56:18","date_gmt":"2014-02-20T15:56:18","guid":{"rendered":"http:\/\/quotulatiousness.ca\/blog\/?p=24364"},"modified":"2014-02-20T10:56:18","modified_gmt":"2014-02-20T15:56:18","slug":"cracking-facebooks-news-feed-algorithm","status":"publish","type":"post","link":"https:\/\/quotulatiousness.ca\/blog\/2014\/02\/20\/cracking-facebooks-news-feed-algorithm\/","title":{"rendered":"Cracking <em>Facebook<\/em>&#8216;s news feed algorithm"},"content":{"rendered":"<p><a href=\"http:\/\/thefederalist.com\/2014\/02\/20\/we-cracked-the-code-on-how-the-facebook-news-feed-algorithm-works\/\" target=\"_blank\">Sean Davis<\/a> does the analysis on how <em>Facebook<\/em>&#8216;s internal process works to determine who gets to see what in their newsfeeds. This was for an organization&#8217;s page, so the analysis may not be the same for personal <em>Facebook<\/em> pages, but the bottom line is that the money you may spend for ads is worth it, but you&#8217;re wasting your money with promoted posts:<\/p>\n<blockquote><p>If you manage your company\u2019s <em>Facebook<\/em> page and have ever wondered how the <em>Facebook<\/em> news feed algorithm decides how many of your fans will see your content, then wonder no more. We\u2019ve cracked the code (or we\u2019ve at least cracked the code as it pertains to <em>The Federalist<\/em>\u2019s <em>Facebook<\/em> page). And yes, for those of you who don\u2019t feel like reading through the entire post or grappling with the math and statistics below, the <em>Facebook<\/em> news feed algorithm absolutely rewards the purchase of <em>Facebook<\/em> ads.<\/p>\n<p>According to our analysis, five simple variables explain the vast majority (nearly 75 percent) of how the Facebook news feed algorithm works: <strong>total likes<\/strong>, <strong>daily paid reach<\/strong>, <strong>site page views from Facebook<\/strong>, <strong>weekend vs. weekday<\/strong>, and <strong>posts per day<\/strong>. The full magnitude of each factor\u2019s effect is discussed in detail below.<\/p>\n<p>[&#8230;]<\/p>\n<p><em>Facebook<\/em> can deny the charge all it wants, but according to extensive data for our <em>Facebook<\/em> page, the <em>Facebook<\/em> news feed algorithm clearly rewards the purchase of ads. There\u2019s nothing inherently wrong with that \u2014 <em>Facebook<\/em> has every right to charge whatever it wants for the services it provides. The company\u2019s advertisers and publishers, however, need to understand the extent to which <em>Facebook<\/em> uses ad purchases to increase a page\u2019s news feed exposure. That\u2019s why we conducted the analysis we did \u2014 money doesn\u2019t grow on trees, and we need to have a very clear understanding of how money invested in advertising affects our overall bottom line. But it would be nice if <em>Facebook<\/em> were more transparent and specific about how its news feed algorithm works.<\/p>\n<p>The company\u2019s continued opacity is what led us to do our own digging, and according to <em>Facebook<\/em>\u2019s own numbers about how our fans interact with our page, it turns out that a dollar spent on <em>Facebook<\/em> might not be worth as much as a dollar spent somewhere else.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Sean Davis does the analysis on how Facebook&#8216;s internal process works to determine who gets to see what in their newsfeeds. This was for an organization&#8217;s page, so the analysis may not be the same for personal Facebook pages, but the bottom line is that the money you may spend for ads is worth it, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[831,28],"tags":[97,391,593],"class_list":["post-24364","post","type-post","status-publish","format-standard","hentry","category-business","category-media","tag-advertising","tag-facebook","tag-socialmedia"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2hpV6-6kY","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/24364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/comments?post=24364"}],"version-history":[{"count":1,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/24364\/revisions"}],"predecessor-version":[{"id":24365,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/24364\/revisions\/24365"}],"wp:attachment":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/media?parent=24364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/categories?post=24364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/tags?post=24364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}