{"id":2426,"date":"2010-01-20T08:16:45","date_gmt":"2010-01-20T12:16:45","guid":{"rendered":"http:\/\/quotulatiousness.ca\/blog\/?p=2426"},"modified":"2010-01-20T10:24:50","modified_gmt":"2010-01-20T14:24:50","slug":"air-new-zealand-goes-for-free-advertising-by-courting-outrage","status":"publish","type":"post","link":"https:\/\/quotulatiousness.ca\/blog\/2010\/01\/20\/air-new-zealand-goes-for-free-advertising-by-courting-outrage\/","title":{"rendered":"Air New Zealand goes for free advertising by courting outrage"},"content":{"rendered":"<p>It&#8217;s been done often enough, but apparently still works every time. I&#8217;m talking about generating huge amounts of press coverage by creating a highly controversial ad (whether you ever intend to run it or not), and allowing the media to publicize it for you. This is Air New Zealand&#8217;s offering:<\/p>\n<p align=\"center\"><object width=\"560\" height=\"340\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/Ot791ITQYbc&#038;hl=en_GB&#038;fs=1&#038;\"><\/param><param name=\"allowFullScreen\" value=\"true\"><\/param><param name=\"allowscriptaccess\" value=\"always\"><\/param><\/object><\/p>\n<p>Here&#8217;s some of the free publicity, by way of <a href=\"http:\/\/www.economist.com\/blogs\/gulliver\/2010\/01\/air_new_zealands_controversial_new_campaign\" target=\"_blank\"><em>The Economist<\/em><\/a> and <a href=\"http:\/\/www.telegraph.co.uk\/news\/worldnews\/australiaandthepacific\/newzealand\/7018801\/Outrage-over-Air-New-Zealand-cougar-advert.html\" target=\"_blank\"><em>The Telegraph<\/em><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s been done often enough, but apparently still works every time. I&#8217;m talking about generating huge amounts of press coverage by creating a highly controversial ad (whether you ever intend to run it or not), and allowing the media to publicize it for you. This is Air New Zealand&#8217;s offering: Here&#8217;s some of the free [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[57,28],"tags":[97,301,202,43],"class_list":["post-2426","post","type-post","status-publish","format-standard","hentry","category-humour","category-media","tag-advertising","tag-newzealand","tag-travel","tag-women"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2hpV6-D8","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/2426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/comments?post=2426"}],"version-history":[{"count":1,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/2426\/revisions"}],"predecessor-version":[{"id":2427,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/2426\/revisions\/2427"}],"wp:attachment":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/media?parent=2426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/categories?post=2426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/tags?post=2426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}