{"id":2360,"date":"2010-01-12T12:51:16","date_gmt":"2010-01-12T16:51:16","guid":{"rendered":"http:\/\/quotulatiousness.ca\/blog\/?p=2360"},"modified":"2010-01-12T11:55:55","modified_gmt":"2010-01-12T15:55:55","slug":"headline-writing-101-get-the-readers-attention","status":"publish","type":"post","link":"https:\/\/quotulatiousness.ca\/blog\/2010\/01\/12\/headline-writing-101-get-the-readers-attention\/","title":{"rendered":"Headline writing 101: get the reader&#8217;s attention"},"content":{"rendered":"<p>For a perfect example of how to grab the (male) reader&#8217;s attention, pay heed to <a href=\"http:\/\/www.theregister.co.uk\/2010\/01\/12\/biodynamics_analysis\/\" target=\"_blank\">Lester Haines<\/a>:<\/p>\n<blockquote>\n<p><strong>Women to &#8216;chest drive&#8217; Bulgarian airbags<\/strong><br \/><em>&#8216;Simulated breast prosthesis&#8217; &#8211; sport before you import<\/em><\/p>\n<\/blockquote>\n<p>As you&#8217;d imagine, based on the headline, there are images in this article that might be unsafe for certain work environments.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For a perfect example of how to grab the (male) reader&#8217;s attention, pay heed to Lester Haines: Women to &#8216;chest drive&#8217; Bulgarian airbags&#8216;Simulated breast prosthesis&#8217; &#8211; sport before you import As you&#8217;d imagine, based on the headline, there are images in this article that might be unsafe for certain work environments.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[66,57,28],"tags":[204,43],"class_list":["post-2360","post","type-post","status-publish","format-standard","hentry","category-health-science","category-humour","category-media","tag-blogging","tag-women"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2hpV6-C4","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/2360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/comments?post=2360"}],"version-history":[{"count":2,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/2360\/revisions"}],"predecessor-version":[{"id":2362,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/2360\/revisions\/2362"}],"wp:attachment":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/media?parent=2360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/categories?post=2360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/tags?post=2360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}