{"id":23562,"date":"2014-01-04T12:13:08","date_gmt":"2014-01-04T17:13:08","guid":{"rendered":"http:\/\/quotulatiousness.ca\/blog\/?p=23562"},"modified":"2014-01-04T12:13:08","modified_gmt":"2014-01-04T17:13:08","slug":"tim-bray-wants-you-to-go-content-free","status":"publish","type":"post","link":"https:\/\/quotulatiousness.ca\/blog\/2014\/01\/04\/tim-bray-wants-you-to-go-content-free\/","title":{"rendered":"Tim Bray wants you to go &#8220;content-free&#8221;"},"content":{"rendered":"<p><a href=\"https:\/\/www.tbray.org\/ongoing\/When\/201x\/2013\/12\/14\/Discontent\" target=\"_blank\">Tim Bray<\/a> despises the word &#8220;content&#8221;:<\/p>\n<blockquote><p>I\u2019m thinking about successful new communication channels, and how we talk about what\u2019s in them. On <em>Twitter<\/em>, we say tweets. In the blogosphere and on <em>Facebook<\/em>, posts; also rants, reviews, and flames. <em>Facebook<\/em> has likes and now everything has links.<\/p>\n<p>But I note the entire absence of \u201ccontent\u201d; the word, I mean. Yay! I\u2019ve loathed it ever since its first powerpoint-pitch appearance, meaning \u201cshit we don\u2019t actually care about but will attract eyeballs and make people click on ads\u201d. Except for they don\u2019t say \u201cpeople\u201d, they say \u201cusers\u201d, a symptom of another attitude problem.<\/p>\n<p>With every year that passes, it\u2019s increasingly clear that the appearance of \u201ccontent\u201d in any business plan is a symptom of (likely fatal) infection by cluelessness; and a good predictor of failure.<\/p><\/blockquote>\n<p>H\/T to <a href=\"https:\/\/twitter.com\/cstross\/status\/419481912957489152\" target=\"_blank\">Charles Stross<\/a> for the link.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tim Bray despises the word &#8220;content&#8221;: I\u2019m thinking about successful new communication channels, and how we talk about what\u2019s in them. On Twitter, we say tweets. In the blogosphere and on Facebook, posts; also rants, reviews, and flames. Facebook has likes and now everything has links. But I note the entire absence of \u201ccontent\u201d; the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[831,28,15],"tags":[156,58,428],"class_list":["post-23562","post","type-post","status-publish","format-standard","hentry","category-business","category-media","category-technology","tag-fail","tag-internet","tag-marketing"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2hpV6-682","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/23562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/comments?post=23562"}],"version-history":[{"count":1,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/23562\/revisions"}],"predecessor-version":[{"id":23563,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/23562\/revisions\/23563"}],"wp:attachment":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/media?parent=23562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/categories?post=23562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/tags?post=23562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}