{"id":22393,"date":"2013-10-03T07:50:29","date_gmt":"2013-10-03T12:50:29","guid":{"rendered":"http:\/\/quotulatiousness.ca\/blog\/?p=22393"},"modified":"2024-06-25T18:07:01","modified_gmt":"2024-06-25T22:07:01","slug":"everything-old-is-new-again-this-time-its-mead-making-a-comeback","status":"publish","type":"post","link":"https:\/\/quotulatiousness.ca\/blog\/2013\/10\/03\/everything-old-is-new-again-this-time-its-mead-making-a-comeback\/","title":{"rendered":"Everything old is new again … this time it’s mead making a comeback"},"content":{"rendered":"

BBC News Magazine<\/em><\/a> looks at the rise of modern-day mead in the North American market:<\/p>\n

Long relegated to the dusty corners of history, mead — the drink of kings and Vikings — is making a comeback in the US.<\/p>\n

But what’s brewing in this new crop of commercial meaderies — as they are known — is lot more refined from the drink that once decorated tables across medieval Europe.<\/p>\n

[…]<\/p>\n

Mr Alexander is not the only one to have caught on to the commercial potential of mead.<\/p>\n

Vicky Rowe, the owner of mead information website GotMead<\/em>, says interest in the product in the US has exploded in the past decade.<\/p>\n

“We went from 30-40 meaderies making mead to somewhere in the vicinity of 250 in the last 10 years,” she says.<\/p>\n

“I like to say that everything old is new again — people come back to what was good once.”<\/p>\n

[…]<\/p>\n

The mead of the past was often sweet, and didn’t appeal to many drinkers who were just looking for something good to pair with food. But mead has since changed.<\/p>\n

“People don’t realise that just because it has honey in it, [mead] doesn’t need to be sweet,” says Ms Rowe, citing the proliferation of not only dry meads but also meads flavoured with fruits, herbs, and spicy peppers.<\/p>\n

Yet hampering efforts towards building mead awareness is also the name mead itself.<\/p>\n

Technically, mead is classified as wine by the Alcohol and Tobacco Tax and Trade Bureau, which regulates alcohol sales and labelling in the US.<\/p>\n

This means that mead has to be labelled as “honey wine”, which doesn’t help combat people’s perception of the drink as being as cloyingly sweet.<\/p>\n

“How do people recognise it as mead if you can’t say the word?” says Ms Rowe.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

BBC News Magazine looks at the rise of modern-day mead in the North American market: Long relegated to the dusty corners of history, mead — the drink of kings and Vikings — is making a comeback in the US. But what’s brewing in this new crop of commercial meaderies — as they are known — […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[831,13,131],"tags":[104,1553,661],"class_list":["post-22393","post","type-post","status-publish","format-standard","hentry","category-business","category-usa","category-wine","tag-booze","tag-mead","tag-regulation"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2hpV6-5Pb","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/22393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/comments?post=22393"}],"version-history":[{"count":2,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/22393\/revisions"}],"predecessor-version":[{"id":89960,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/22393\/revisions\/89960"}],"wp:attachment":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/media?parent=22393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/categories?post=22393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/tags?post=22393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}