{"id":22291,"date":"2013-09-26T17:01:39","date_gmt":"2013-09-26T22:01:39","guid":{"rendered":"http:\/\/quotulatiousness.ca\/blog\/?p=22291"},"modified":"2013-10-01T15:06:20","modified_gmt":"2013-10-01T20:06:20","slug":"selling-things-by-amping-up-the-numminess-factor","status":"publish","type":"post","link":"https:\/\/quotulatiousness.ca\/blog\/2013\/09\/26\/selling-things-by-amping-up-the-numminess-factor\/","title":{"rendered":"Selling things by amping up the “numminess” factor"},"content":{"rendered":"

I think Ace<\/a> is making a good point here … modern culture is being retuned to a younger, less adult-oriented default:<\/p>\n

A moccachino, topped with lots of nummy whipped cream, is not a sophisticated taste. We emerge from the womb craving the sweetness of sugar, after all.<\/p>\n

Again, it’s one thing to indulge in a treat. But it’s another thing to decide to simply revert to one’s childhood self.<\/p>\n

Now when he was on this rant, I thought he was full of shit and just being annoyed because Being Annoyed is how Adam Carolla makes his rent.<\/p>\n

He also, I’m sure, went off on his typical rant about adult men watching Super Hero Movies, which does in fact hurt my butt. And I’m sure he connected that to the New Nummy.<\/p>\n

[…]<\/p>\n

We are indeed becoming a more childlike people. We are more and more shirking the expected obligations of adulthood, such as marriage and procreation, and even more basically, we’re rejecting the obligation of adults to actually think, in terms of numbers, and of best outcomes, and so forth.<\/p>\n

The national mode of thinking is now Nummy. “We” — and by we I mean Americans, not “we” meaning us here right now — increasingly think in terms of cute, and easy, and glib, and dumb, and fun.<\/p>\n

[…]<\/p>\n

Why, Yes<\/em>, actually. Because having all of your trivial cultural preferences flattered by impersonal corporations at every turn is itself Very Nummy Indeed. All little girls want to be told that they’re the Best and Prettiest Little Girl there is, and all little boys want to be told they will play for the Yankees when they Get Big.<\/p>\n

To have one’s head patted and cheeks pinched by Admiring Grown Ups at all possible times is the Nummiest Nummy Thing there is.<\/p>\n

[…]<\/p>\n

Now I have to caveat this: Prior to Tweener Girls becoming the default National Tastemakers, our national culture was determined by the tastes of 19 year old boys, per the Zanuck Postulate.*<\/p>\n

So this isn’t just a sexist thing. It’s about losing at least those seven years of maturation, too.<\/p>\n

We are drowning in nostalgia and crushing debt and we can’t see the latter because we’ve checked out into our Happy Place to chase the former.<\/p>\n

I can’t blame the White House or BuzzFeed<\/em> for these trends. They’re pushers, but they didn’t create the sad addiction. This stuff works in America.<\/p>\n

But why? Why does it work?<\/p>\n

When did we all check out of adulthood to revert to tweenerhood? And when did we stop thinking that might be a little indulgent and shameful?<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

I think Ace is making a good point here … modern culture is being retuned to a younger, less adult-oriented default: A moccachino, topped with lots of nummy whipped cream, is not a sophisticated taste. We emerge from the womb craving the sweetness of sugar, after all. Again, it’s one thing to indulge in a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28,53,13],"tags":[262,45,139,42,504,932],"class_list":["post-22291","post","type-post","status-publish","format-standard","hentry","category-media","category-politics","category-usa","tag-culture","tag-nostalgia","tag-psychology","tag-sociology","tag-teenagers","tag-thecrazyyears"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2hpV6-5Nx","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/22291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/comments?post=22291"}],"version-history":[{"count":1,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/22291\/revisions"}],"predecessor-version":[{"id":22292,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/22291\/revisions\/22292"}],"wp:attachment":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/media?parent=22291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/categories?post=22291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/tags?post=22291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}