{"id":22024,"date":"2013-09-07T08:25:54","date_gmt":"2013-09-07T13:25:54","guid":{"rendered":"http:\/\/quotulatiousness.ca\/blog\/?p=22024"},"modified":"2013-09-07T08:25:54","modified_gmt":"2013-09-07T13:25:54","slug":"the-online-life-of-the-professional-athlete","status":"publish","type":"post","link":"https:\/\/quotulatiousness.ca\/blog\/2013\/09\/07\/the-online-life-of-the-professional-athlete\/","title":{"rendered":"The online life of the professional athlete"},"content":{"rendered":"

Chris Kluwe<\/a> has a bit of experience as both a professional athlete and as a social media guru. Here’s some advice from him on how other professionals should handle their Twitter feeds:<\/p>\n

When you\u2019re a professional athlete on social media, there are certain unspoken rules (I lied, some of them are spoken in media meetings) you\u2019re expected to abide by. The team (or company, really) wants you to be engaging, because that draws interest and boosts ticket\/jersey sales, but it\u2019s best if you\u2019re only engaging on innocuous subjects. Teams really like it when you tweet \u201cRise and grind\u201d each morning, or \u201cgr8 day wth my tmmates, gettin that work in,\u201d or \u201cTEAM PROMOTIONAL ACTIVITY GOES HERE\u201d \u2014 because it\u2019s seen as the pinnacle of wit, you\u2019re interacting with fans, and above all, it\u2019s comfortably inoffensive (except, perhaps, to those with a dislike of the redundant and an appreciation of spelling and grammar, but no one really cares about those people, amirite?). Michael Jordan\u2019s famous quote holds even more true today than it did in the \u201990s:<\/p>\n

\u201cRepublicans buy sneakers, too.\u201d<\/p>\n

You see, we\u2019re in the business of selling you entertainment! We\u2019re also in the business of selling you everything that goes along with entertainment, like sneakers, and jerseys, and sweatsuits, and mini-helmets, and commemorative plates, and cars, and alcohol… well, you get the idea. The funny thing about entertainment companies is that without fail, they want to grab the biggest slice of the pie they can, and the pie is biggest when it\u2019s watered down and spread out and so generic that anyone can stomach a bite. It might not taste like much, but it sure is easy to keep choking it down the old gullet.<\/p>\n

What teams don\u2019t like is spice. Flavor. Something that makes people angry, gets folks riled up. They hate to see those messages that could possibly alienate a buyer, no matter how odious that buyer\u2019s views may be.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Chris Kluwe has a bit of experience as both a professional athlete and as a social media guru. Here’s some advice from him on how other professionals should handle their Twitter feeds: When you\u2019re a professional athlete on social media, there are certain unspoken rules (I lied, some of them are spoken in media meetings) […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[831,57,28,18],"tags":[474,428,593,310],"class_list":["post-22024","post","type-post","status-publish","format-standard","hentry","category-business","category-humour","category-media","category-sports","tag-chriskluwe","tag-marketing","tag-socialmedia","tag-twitter"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2hpV6-5Je","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/22024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/comments?post=22024"}],"version-history":[{"count":1,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/22024\/revisions"}],"predecessor-version":[{"id":22025,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/22024\/revisions\/22025"}],"wp:attachment":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/media?parent=22024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/categories?post=22024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/tags?post=22024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}