{"id":21611,"date":"2013-08-13T10:21:27","date_gmt":"2013-08-13T15:21:27","guid":{"rendered":"http:\/\/quotulatiousness.ca\/blog\/?p=21611"},"modified":"2013-08-13T10:21:27","modified_gmt":"2013-08-13T15:21:27","slug":"blacksoft-or-microberry-will-microsoft-scoop-up-blackberry","status":"publish","type":"post","link":"https:\/\/quotulatiousness.ca\/blog\/2013\/08\/13\/blacksoft-or-microberry-will-microsoft-scoop-up-blackberry\/","title":{"rendered":"Blacksoft or Microberry &#8230; will Microsoft scoop up Blackberry?"},"content":{"rendered":"<p>In <em>Maclean&#8217;s<\/em>, <a href=\"http:\/\/www2.macleans.ca\/2013\/08\/13\/why-hasnt-microsoft-already-bought-blackberry\/\" target=\"_blank\">Peter Nowak<\/a> wonders why Microsoft hasn&#8217;t already purchased Blackberry:<\/p>\n<blockquote><p>The logic is pretty solid. Android and Apple have run away with the smartphone market, with the Canadian company clutching at a distant and declining third-place slice. The latest numbers say the company has indeed lost that spot to Microsoft and its Windows Phone.<\/p>\n<p>That\u2019s not cause for any excitement &mdash; these are low, single-digit scraps we\u2019re talking about. Android and Apple have about 80 and 13 per cent of the market, respectively. (As an aside, it\u2019s funny how those numbers are starting to look like the historical division between Windows and Mac computers, huh?)<\/p>\n<p>So what\u2019s the fastest and easiest way for a company to make its anemic market share bigger? It doesn\u2019t take a mathematician to figure out the answer: combine it with somebody else\u2019s equally anemic share into something with a little more meat on its bones. Putting BlackBerry and Microsoft\u2019s Windows phones together would amount to almost seven-per-cent share. That\u2019s still small, but it\u2019s almost within striking distance of Apple.<\/p>\n<p>More importantly, Microsoft &mdash; through an acquisition &mdash; would eliminate its biggest obstacle. In some countries, especially Canada. BlackBerry still enjoys decent success as the <em>de facto<\/em> third brand that buyers gravitate to because they\u2019re loyal and\/or hate Android and Apple. By most accounts, Windows Phone sales are extra anemic to non-existent in these markets as a result.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>In Maclean&#8217;s, Peter Nowak wonders why Microsoft hasn&#8217;t already purchased Blackberry: The logic is pretty solid. Android and Apple have run away with the smartphone market, with the Canadian company clutching at a distant and declining third-place slice. The latest numbers say the company has indeed lost that spot to Microsoft and its Windows Phone. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[831,6,15],"tags":[675,160,674,94,547],"class_list":["post-21611","post","type-post","status-publish","format-standard","hentry","category-business","category-cancon","category-technology","tag-android","tag-apple","tag-blackberry","tag-microsoft","tag-smartphones"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2hpV6-5Cz","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/21611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/comments?post=21611"}],"version-history":[{"count":1,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/21611\/revisions"}],"predecessor-version":[{"id":21612,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/21611\/revisions\/21612"}],"wp:attachment":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/media?parent=21611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/categories?post=21611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/tags?post=21611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}