{"id":13366,"date":"2012-02-03T09:55:15","date_gmt":"2012-02-03T14:55:15","guid":{"rendered":"http:\/\/quotulatiousness.ca\/blog\/?p=13366"},"modified":"2012-02-03T09:55:15","modified_gmt":"2012-02-03T14:55:15","slug":"great-moments-in-advertising","status":"publish","type":"post","link":"https:\/\/quotulatiousness.ca\/blog\/2012\/02\/03\/great-moments-in-advertising\/","title":{"rendered":"Great moments in advertising"},"content":{"rendered":"<p><a href=\"http:\/\/worldnews.msnbc.msn.com\/_news\/2012\/02\/02\/10303397-mini-cooper-pr-stunt-backfires-with-weather-disaster\" target=\"_blank\">This<\/a> is not one of them:<\/p>\n<blockquote>\n<p>BMW apologized after a PR strategy to pay for the naming rights to a weather system backfired &mdash; that system turned into the deep freeze that&#8217;s claimed dozens of lives across Europe.<\/p>\n<p>The goal was to promote BMW&#8217;s Mini Cooper brand by paying Germany&#8217;s meteorological office 299 euros ($392) to name a system &#8220;Cooper&#8221; &mdash; a practice in place since 2002 to help fund weather monitoring work in Germany. Unfortunately for BMW, the system it was assigned to turned out to be a killer.<\/p>\n<\/blockquote>\n<p>On the face of it, this seems like a pretty stupid notion: pay money to associate your brand with a major weather disturbance? Didn&#8217;t BMW&#8217;s PR folks notice that the association most people have with named weather is <em>negative<\/em>? <\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is not one of them: BMW apologized after a PR strategy to pay for the naming rights to a weather system backfired &mdash; that system turned into the deep freeze that&#8217;s claimed dozens of lives across Europe. The goal was to promote BMW&#8217;s Mini Cooper brand by paying Germany&#8217;s meteorological office 299 euros ($392) [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[65,62,28],"tags":[52,97,111,51,206],"class_list":["post-13366","post","type-post","status-publish","format-standard","hentry","category-environment","category-europe","category-media","tag-absurd","tag-advertising","tag-cars","tag-pr","tag-severeweather"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2hpV6-3tA","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/13366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/comments?post=13366"}],"version-history":[{"count":1,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/13366\/revisions"}],"predecessor-version":[{"id":13367,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/13366\/revisions\/13367"}],"wp:attachment":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/media?parent=13366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/categories?post=13366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/tags?post=13366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}