{"id":11975,"date":"2011-11-08T09:16:10","date_gmt":"2011-11-08T13:16:10","guid":{"rendered":"http:\/\/quotulatiousness.ca\/blog\/?p=11975"},"modified":"2011-11-08T11:16:26","modified_gmt":"2011-11-08T15:16:26","slug":"new-frontiers-in-paint-colour-names","status":"publish","type":"post","link":"https:\/\/quotulatiousness.ca\/blog\/2011\/11\/08\/new-frontiers-in-paint-colour-names\/","title":{"rendered":"New frontiers in . . . paint colour names"},"content":{"rendered":"

I laughed at this idea at first<\/a>:<\/p>\n

\n

\"\"Real men don\u2019t paint their basements in Butterscotch Tempest. They colour the walls with Beer Time.<\/p>\n

CIL Paints has launched Canada\u2019s first \u201cpaint colours for men\u201d collection, Ultimate Man Caves, designed to get men more excited about painting projects. Or, judging by the chosen names, at least get the Canadian paint company some free publicity.<\/p>\n

CIL has renamed 27 of its paint chip names including Fairytale Green (Mo Money), Monterey Cliffs (Wolfden) and Cloud Nine (Iced Vodka).<\/p>\n

A newly launched brochure offers an array of decorating choices for every room, from the \u201cman cave\u201d — \u201cFeaturing new CIL paint colour names for men such as Midlife Crisis, Brute Force, and Deathstar, the walls of this bathroom have \u2018masculine\u2019 written all over them,\u201d — to the home theatre room — \u201cThe ultimate chill colour combo for having the guys over for pizza and the game . . . or to watch Die Hard<\/em> for the sixteenth time.\u201d<\/p>\n

[. . .]<\/p>\n

\u2018\u2018Studies show that while a larger percentage of women tend to choose paint colours for their home, it\u2019s often men who give the colours a final nod.\u201d<\/p>\n

The original idea behind the campaign was to \u201cdo something hilarious,\u201d she says. CIL held a Facebook contest in August asking people for manlier monikers in English and French and more than 15,000 responded. CIL\u2019s marketing team chose their favourites (Ms. Goldman\u2019s favourites are Old Sweat Pants and Pimpin\u2019 the Trans-Am) to be featured in-store along with their 1,200 existing colours.<\/p>\n<\/blockquote>\n

I thought it was silly until I remembered the last time Elizabeth and I painted a room in our house. She’d selected some paint colours that she thought would work well, and I immediately renamed them as “Luftwaffe Canteen” and “Feldgrau”. Not that I didn’t like them, but that the “official” names didn’t describe them accurately to me. Maybe CIL is on to something after all.<\/p>\n","protected":false},"excerpt":{"rendered":"

I laughed at this idea at first: Real men don\u2019t paint their basements in Butterscotch Tempest. They colour the walls with Beer Time. CIL Paints has launched Canada\u2019s first \u201cpaint colours for men\u201d collection, Ultimate Man Caves, designed to get men more excited about painting projects. Or, judging by the chosen names, at least get […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[73],"tags":[428,139,43],"class_list":["post-11975","post","type-post","status-publish","format-standard","hentry","category-randomness","tag-marketing","tag-psychology","tag-women"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2hpV6-379","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/11975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/comments?post=11975"}],"version-history":[{"count":3,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/11975\/revisions"}],"predecessor-version":[{"id":11979,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/11975\/revisions\/11979"}],"wp:attachment":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/media?parent=11975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/categories?post=11975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/tags?post=11975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}