{"id":11593,"date":"2011-10-13T09:04:15","date_gmt":"2011-10-13T13:04:15","guid":{"rendered":"http:\/\/quotulatiousness.ca\/blog\/?p=11593"},"modified":"2019-08-28T08:33:38","modified_gmt":"2019-08-28T12:33:38","slug":"bbcs-top-gear-gps-deal-violates-bbcs-own-rules","status":"publish","type":"post","link":"https:\/\/quotulatiousness.ca\/blog\/2011\/10\/13\/bbcs-top-gear-gps-deal-violates-bbcs-own-rules\/","title":{"rendered":"BBC’s Top Gear<\/em> GPS deal violates BBC’s own rules"},"content":{"rendered":"

Due to editorial rules, a Top Gear<\/em>-branded GPS using Jeremy Clarkson’s voice<\/a> will be withdrawn:<\/p>\n

\n

The BBC’s commercial arm, BBC Worldwide, will now will now donate all proceeds from the sales to Children In Need to bypass rules that prevent the show’s presenters endorsing motoring products.<\/p>\n

The Top Gear<\/em> satnav features Clarkson giving instructions in typically sardonic style — amusing for Top Gear fans, no doubt, but it may begin to grate on the 100th journey.<\/p>\n

“Keep left — if you’re not sure which side left is you really shouldn’t be on the road,” he tells drivers.<\/p>\n

“After 700 yards, assuming this car can make it that far, you have reached your destination, with the aid of 32 satellites and me — well done.”<\/p>\n

The corporation’s commercial arm, BBC Worldwide, said no more of the Top Gear<\/em> satnavs, made by TomTom, would be produced.<\/p>\n

A plan to allow existing TomTom owners to download Clarkson’s voice to update their models has now been dropped.<\/p>\n<\/blockquote>\n

Given how many people have complained about the default voices provided with their GPS units, I can see why adding Jeremy Clarkson’s dulcet tones to the mix could hardly have made the situation any worse.<\/p>\n","protected":false},"excerpt":{"rendered":"

Due to editorial rules, a Top Gear-branded GPS using Jeremy Clarkson’s voice will be withdrawn: The BBC’s commercial arm, BBC Worldwide, will now will now donate all proceeds from the sales to Children In Need to bypass rules that prevent the show’s presenters endorsing motoring products. The Top Gear satnav features Clarkson giving instructions in […]<\/p>\n","protected":false},"author":1,"featured_media":35193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,8,57,28],"tags":[111,1306,428,661,777],"class_list":["post-11593","post","type-post","status-publish","format-standard","hentry","category-britain","category-bureaucracy","category-humour","category-media","tag-cars","tag-jeremyclarkson","tag-marketing","tag-regulation","tag-topgear"],"jetpack_featured_media_url":"https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2016\/06\/favicon.png","jetpack_shortlink":"https:\/\/wp.me\/p2hpV6-30Z","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/11593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/comments?post=11593"}],"version-history":[{"count":3,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/11593\/revisions"}],"predecessor-version":[{"id":50669,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/11593\/revisions\/50669"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/media\/35193"}],"wp:attachment":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/media?parent=11593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/categories?post=11593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/tags?post=11593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}