{"id":11138,"date":"2011-09-13T17:19:29","date_gmt":"2011-09-13T21:19:29","guid":{"rendered":"http:\/\/quotulatiousness.ca\/blog\/?p=11138"},"modified":"2011-09-13T17:20:13","modified_gmt":"2011-09-13T21:20:13","slug":"tv-ads-in-canada-required-to-tone-down-the-volume","status":"publish","type":"post","link":"https:\/\/quotulatiousness.ca\/blog\/2011\/09\/13\/tv-ads-in-canada-required-to-tone-down-the-volume\/","title":{"rendered":"TV ads in Canada required to tone down the volume"},"content":{"rendered":"<p>I don&#8217;t watch a lot of TV (except during football season), but I used to find TV ads in the evening seemed a lot louder than the programs they ran with. <a href=\"http:\/\/www.680news.com\/news\/national\/article\/276923--turn-down-excessively-loud-ads-regulator-orders-television-broadcasters\" target=\"_blank\">This will change<\/a>:<\/p>\n<blockquote>\n<p>The number of submissions was unusually numerous for a CRTC notice of comment, and 10 times higher than the complaints it received the previous three years combined.<\/p>\n<p>&#8220;Broadcasters have allowed ear-splitting ads to disturb viewers and have left us little choice but to set out clear rules that will put an end to excessively loud ads,&#8221; the CRTC chairman, Konrad von Finckenstein, said in a release on Tuesday.<\/p>\n<p>&#8220;The technology exists, let&#8217;s use it.&#8221;<\/p>\n<p>The commission says 2009&#8217;s international standard for measuring and controlling television signals will apply to minimize fluctuations in loudness between programming and commercials.<\/p>\n<p>Under the standard, broadcasters will have to ensure that both programs and ads are transmitted at the same volume.<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>I don&#8217;t watch a lot of TV (except during football season), but I used to find TV ads in the evening seemed a lot louder than the programs they ran with. This will change: The number of submissions was unusually numerous for a CRTC notice of comment, and 10 times higher than the complaints it [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,84,28],"tags":[97,676,661,101],"class_list":["post-11138","post","type-post","status-publish","format-standard","hentry","category-cancon","category-government","category-media","tag-advertising","tag-crtc","tag-regulation","tag-tv"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2hpV6-2TE","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/11138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/comments?post=11138"}],"version-history":[{"count":2,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/11138\/revisions"}],"predecessor-version":[{"id":11140,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/11138\/revisions\/11140"}],"wp:attachment":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/media?parent=11138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/categories?post=11138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/tags?post=11138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}