{"id":102480,"date":"2026-05-14T05:00:27","date_gmt":"2026-05-14T09:00:27","guid":{"rendered":"https:\/\/quotulatiousness.ca\/blog\/?p=102480"},"modified":"2026-05-13T16:30:55","modified_gmt":"2026-05-13T20:30:55","slug":"trust-is-the-most-scarce-thing-in-the-media-landscape-right-now","status":"publish","type":"post","link":"https:\/\/quotulatiousness.ca\/blog\/2026\/05\/14\/trust-is-the-most-scarce-thing-in-the-media-landscape-right-now\/","title":{"rendered":"&#8220;Trust is the most scarce thing in the media landscape right now&#8221;"},"content":{"rendered":"<p>As with a lot of cultural upheavals, I&#8217;m a bit behind the curve on this one, so let <a href=\"https:\/\/www.honest-broker.com\/p\/rick-beato-versus-the-ny-times\" target=\"_blank\">Ted Gioia<\/a> give you the state of play in &#8220;Rick Beato Versus the <em>NY Times<\/em>&#8220;:<\/p>\n<p><a href=\"https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2026\/05\/Banner-The-New-York-Times.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2026\/05\/Banner-The-New-York-Times-480x68.png\" alt=\"\" width=\"480\" height=\"68\" class=\"alignright size-medium wp-image-102481\" srcset=\"https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2026\/05\/Banner-The-New-York-Times-480x68.png 480w, https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2026\/05\/Banner-The-New-York-Times-150x21.png 150w, https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2026\/05\/Banner-The-New-York-Times.png 642w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/a><\/p>\n<blockquote><p>Fifteen days ago, the <em>New York Times<\/em> published its list of the <a href=\"https:\/\/www.nytimes.com\/interactive\/2026\/magazine\/greatest-american-songwriters-alive.html\" target=\"_blank\">30 greatest living American songwriters<\/a>. Since then, all hell has broken loose in the music world. And in the last 48 hours, that Hades just got a lot hotter.<\/p>\n<p>I&#8217;d been one of the 250 &#8220;music insiders&#8221; surveyed by the <em>Times<\/em> for the article \u2014 so the day after the list was published <a href=\"https:\/\/www.honest-broker.com\/p\/the-ny-times-asked-me-to-pick-the\" target=\"_blank\">I shared my ballot here<\/a>.<\/p>\n<p>I was unhappy with the results, as were many other music fans. But that might have been the end of the story. Surveys are always a bit dodgy \u2014 but what can you do about it?<\/p>\n<p>Then I took time to learn about the <em>Times<\/em> methodology and was even more dismayed. In fact, I was miffed.<\/p>\n<p>I assumed that I was voting for the songwriters who would be included in the list. But I now see that the experts consulted by the <em>Times<\/em> only got to make <em>nominations<\/em>. The final 30 names were chosen by six <em>New York Times<\/em> music critics.<\/p>\n<p>There never was a real vote. The <em>Times<\/em> got the results it wanted internally \u2014 the insiders made the final call. But the way they explained it to their readers was intentionally vague.<\/p>\n<p>In small print, readers were told that industry experts &#8220;weighed in&#8221; \u2014 whatever that means.<\/p>\n<p><a href=\"https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2026\/05\/NYT-30-greatest-American-songwriters-1.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2026\/05\/NYT-30-greatest-American-songwriters-1-853x448.png\" alt=\"\" width=\"853\" height=\"448\" class=\"aligncenter size-large wp-image-102482\" srcset=\"https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2026\/05\/NYT-30-greatest-American-songwriters-1-853x448.png 853w, https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2026\/05\/NYT-30-greatest-American-songwriters-1-480x252.png 480w, https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2026\/05\/NYT-30-greatest-American-songwriters-1-150x79.png 150w, https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2026\/05\/NYT-30-greatest-American-songwriters-1-768x404.png 768w, https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2026\/05\/NYT-30-greatest-American-songwriters-1-1536x807.png 1536w, https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2026\/05\/NYT-30-greatest-American-songwriters-1.png 1846w\" sizes=\"auto, (max-width: 853px) 100vw, 853px\" \/><\/a><\/p>\n<p>Readers were invited to click on a link to learn &#8220;how we made the list&#8221;. But even here, the <em>Times<\/em> served up fuzzy language.<\/p>\n<p><a href=\"https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2026\/05\/NYT-30-greatest-American-songwriters-2.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2026\/05\/NYT-30-greatest-American-songwriters-2-853x420.png\" alt=\"\" width=\"853\" height=\"420\" class=\"aligncenter size-large wp-image-102483\" srcset=\"https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2026\/05\/NYT-30-greatest-American-songwriters-2-853x420.png 853w, https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2026\/05\/NYT-30-greatest-American-songwriters-2-480x236.png 480w, https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2026\/05\/NYT-30-greatest-American-songwriters-2-150x74.png 150w, https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2026\/05\/NYT-30-greatest-American-songwriters-2-768x378.png 768w, https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2026\/05\/NYT-30-greatest-American-songwriters-2-1536x756.png 1536w, https:\/\/quotulatiousness.ca\/blog\/wp-content\/uploads\/2026\/05\/NYT-30-greatest-American-songwriters-2.png 1816w\" sizes=\"auto, (max-width: 853px) 100vw, 853px\" \/><\/a><\/p>\n<p>If you kept on reading, you eventually learned the truth. The <em>Times<\/em> took the verdict of the &#8220;experts&#8221; and then &#8220;ran it through a filter&#8221;. The survey was just a &#8220;starting point&#8221;. The actual top thirty was decided via a &#8220;conversation&#8221; among its internal team.<\/p>\n<p>Huh?<\/p>\n<p>The <em>Times<\/em> did share a few ballots, and even this small sample made clear how different the final list was from the survey of experts. That would be embarrassing for the <em>Times<\/em> under the best of circumstances, but especially so in the current environment \u2014 when that same newspaper has repeatedly expressed outrage about voter suppression and attempts to subvert democracy.<\/p>\n<p>If the <em>Times<\/em> really believes in the importance of voting and standing by results, why doesn&#8217;t it just share the actual ballot count?<\/p>\n<p>Even so, this all might have been forgotten. But last Friday, the <em>Times<\/em> made the mistake of releasing a video entitled &#8220;<a href=\"https:\/\/www.youtube.com\/watch?v=Hc1ARmtVwFg\" target=\"_blank\">In Defense of the <em>NYT<\/em> &#8216;Greatest Songwriters&#8217; List<\/a>&#8220;.<\/p>\n<p>Here members of the inside team came across as smug, maybe even contemptuous, in responding to music fans who reached out to them. At one juncture, a <em>Times<\/em> critic laughs at a comment from a reader \u2014 simply for saying that he went to the Berklee College of Music. Then he continues to chuckle and smirk as he reads the rest of the reader&#8217;s comment, before finally throwing it on the floor.<\/p>\n<p>This music lover had made the mistake of defending Billy Joel. For a <em>serious<\/em> critic at the <em>Times<\/em>, that is apparently very funny. <\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>As with a lot of cultural upheavals, I&#8217;m a bit behind the curve on this one, so let Ted Gioia give you the state of play in &#8220;Rick Beato Versus the NY Times&#8220;: Fifteen days ago, the New York Times published its list of the 30 greatest living American songwriters. Since then, all hell has [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[28,13],"tags":[86,200,321,907],"class_list":["post-102480","post","type-post","status-publish","format-standard","hentry","category-media","category-usa","tag-criticism","tag-music","tag-nyc","tag-snobbery"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2hpV6-qEU","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/102480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/comments?post=102480"}],"version-history":[{"count":1,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/102480\/revisions"}],"predecessor-version":[{"id":102484,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/102480\/revisions\/102484"}],"wp:attachment":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/media?parent=102480"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/categories?post=102480"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/tags?post=102480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}