{"id":10014,"date":"2011-06-25T00:06:17","date_gmt":"2011-06-25T04:06:17","guid":{"rendered":"http:\/\/quotulatiousness.ca\/blog\/?p=10014"},"modified":"2011-06-24T16:42:45","modified_gmt":"2011-06-24T20:42:45","slug":"qotd-the-game-marketing-game","status":"publish","type":"post","link":"https:\/\/quotulatiousness.ca\/blog\/2011\/06\/25\/qotd-the-game-marketing-game\/","title":{"rendered":"QotD: The game marketing game"},"content":{"rendered":"
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. . . here\u2019s the long and short of it: A PR flack complaining about unfair representation of a videogame is like a mugger complaining about unsafe working conditions.<\/p>\n

They say advertisers sell the sizzle, not the steak. Videogame companies regularly sell not the steak, not the sizzle, but a recording of the sizzle of aged Wagy\u016b steak<\/a>, the audio captured under ideal acoustic conditions and sweetened with frequencies proven to make people hungry. Then, often as not, they present you with a microwaved hamburger and a promise to remove the bugs — which in this metaphor are actual insects — just as soon as they can.<\/p>\n

I don\u2019t write many reviews these days, but as far as I\u2019m concerned, eviscerating shitty games with snappy sarcasm is a public service. If 500 words of my resentment are more entertaining than 10 hours of your game, then you wrote a crappy game<\/em>.<\/p>\n

And let\u2019s get this out of the way: Don\u2019t come crying to me about the hard work of the developers and how they\u2019re being abused by reviewers. You know what developers really hate? Working on crappy games<\/em>. Nobody enjoys feeling like they\u2019re being paid to tie ribbons on manure. You want happy developers? Let them make the best games they can and present them honestly.<\/p>\n

So here\u2019s the deal. I\u2019m all for civility. In any future game reviews, I will completely do away with venom and mockery, but only if the ad agencies do away with exaggeration and hype. If you start lying, I start making vicious, spiteful fun of you.<\/p>\n

Lore Sj\u00f6berg, “Alt Text: After Duke Nukem<\/em> PR Fail, Terrible Games Are Fair Game”, Wired<\/em><\/a>, 2011-06-24<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

. . . here\u2019s the long and short of it: A PR flack complaining about unfair representation of a videogame is like a mugger complaining about unsafe working conditions. They say advertisers sell the sizzle, not the steak. Videogame companies regularly sell not the steak, not the sizzle, but a recording of the sizzle of […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,28,41,15],"tags":[97,167,428,92],"class_list":["post-10014","post","type-post","status-publish","format-standard","hentry","category-gaming","category-media","category-quotations","category-technology","tag-advertising","tag-baitandswitch","tag-marketing","tag-software"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2hpV6-2Bw","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/10014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/comments?post=10014"}],"version-history":[{"count":1,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/10014\/revisions"}],"predecessor-version":[{"id":10015,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/posts\/10014\/revisions\/10015"}],"wp:attachment":[{"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/media?parent=10014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/categories?post=10014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quotulatiousness.ca\/blog\/wp-json\/wp\/v2\/tags?post=10014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}