In Hit and Run, Scott Shackford explains how Wild Games Studio learned (the hard way) about the Streisand Effect:
The game [Day One: Garry’s Incident] is getting terrible reviews, and YouTube is host to a ton of them. The reviews may actually be a little bit of a challenge to find now thanks to Wild Games Studio’s response to one particular review. A gentleman by the name of TotalBiscuit (no, really, that’s his … okay, fine, his real name is John Bain) is probably one of the most successful video game critics on the Internet. His YouTube channel boasts just shy of 1.3 million subscribers. He sampled the game on October 1 and did not find it enjoyable (Sample of response to the game: “Screw everything about this!”).
Video game reviews on YouTube allow critics to do something they can’t do through blog posts or print reviews: They can actually play and demonstrate the game in action in the video. This is a boon for consumers looking to spend their game money on a quality product as the game market grows and grows and grows. It’s also a boon for good game developers, as there’s nothing like the sight of a reviewer with a big audience enjoying your product to push folks off the fence in your favor. For bad games, though, it has the potential to devastate more than those old-fashioned reviews, as video watchers can actually see how terrible the problems are.
Wild Games Studio made their problems even worse by trying to retaliate against Bain. They made a copyright claim against him on YouTube, using a flimsy excuse that he monetizes the videos with advertising (Bain manages a living with his game journalism and announcing) and thus cannot use their assets without their permission. The studio succeeded. YouTube yanked the review. Furthermore, YouTube’s copyright-protection system threatens users that their channel will be deleted if they get three of these takedown claims. In Bain’s case, that would result in the removal of hundreds of videos.
I first encountered TotalBiscuit’s YouTube channel during the Guild Wars 2 beta period, and quite enjoyed his iconoclastic views of the game. I’m happy to hear that this particular thuggish attempt to shut him down has failed, and largely due to the response of gamers and his channel subscribers.