Every four years, the world’s media turn en masse to a new location for the summer
Olympic Games. This time around the games event is in Rio de Janeiro a major city in Brazil. I’d give more details, but the IOC is determined to reserve as much of that information to themselves and their official sponsoring media partners:
As the Olympic Games approach, the tension between athletes and non-sponsors with the United States Olympic Committee and the International Olympic Committee has ratcheted up once again.
In recent weeks, the United States Olympic Committee sent letters to those who sponsor athletes but don’t have any sponsorship designation with the USOC or International Olympic Committee, warning them about stealing intellectual property.
“Commercial entities may not post about the Trials or Games on their corporate social media accounts,” reads the letter written by USOC chief marketing officer Lisa Baird. “This restriction includes the use of USOC’s trademarks in hashtags such as #Rio2016 or #TeamUSA.”
The USOC owns the trademarks to “Olympic,” “Olympian” and “Go For The Gold,” among many other words and phrases.
The letter further stipulates that a company whose primary mission is not media-related cannot reference any Olympic results, cannot share or repost anything from the official Olympic account and cannot use any pictures taken at the Olympics.
This isn’t really a new or surprising thing, as we had warnings about any discussion of the “‘international sporting event’ in ‘the capital of the United Kingdom'” back in 2012. More recently, Toronto’s Pan Am Games organizers did the same sort of trademarks-out-the-wazoo-and-lawyers-on-speed-dial stuff over their 2015 international sporting event in ‘a large city in Ontario’.
If nothing else, it gives me an excuse to not blog anything about those every-four-years international corruption championships…